Entity SEO is the process of optimization for search and assistive engines with a focus on entities rather than keywords.
The aim of Entity SEO is to improve performance of content in search and assistive engines such as Google, ChatGPT and Bing CoPilot by improving their algorithmic understanding of entities and their evaluation of the E.E.A.T credibility of those entities.
What Is the Infinite Self Confirming Loop of Corroboration in SEO? The “infinite self-confirming loop of corroboration” is a fundamental part of The Kalicube Process. The Kalicube Process is a…
What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a…
What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a…
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is…
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a…
What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to…
In this article, you will learn more about Entity Boxes (Entity Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Entity Boxes (Entity Carousels) in…
Brand SERP Optimization: Taking Marketing To The Next Level By Optimizing Your Online Business Profile With Jason Barnard 4 January 2022 In this clip, Jason Barnard explains what a SERP…
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…
What are Filter Pills on Knowledge Panels and Why are They Important? Google is now offering filtered results based on the information it is showing in Knowledge Panels.This is huge!…
Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in…
In this article, you will learn about the Kalicube Process for getting and managing a Google Knowledge Panel for an author. At Kalicube, we have triggered thousands of Knowledge Panels…
