Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
E.E.A.T is Googlespeak for credibility divided into 5 components: Experience, Authority and Trustworthiness. NEEATT is Kalicube’s extended version of E.E.A.T split into 7 components as described below. What is N.E.E.A.T.T?…
What You Will Learn You will learn a robust theory that explains the “Factors” and “Signals” in Google’s evaluation of E-E-A-T for companies, authors, and content. When you understand the…
What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on…
What does ‘Pseudo-Wiki’ mean? A Pseudo-Wiki on Google is an online encyclopedia or directory miming trusted wiki sources, such as Wikipedia, DBpedia, and Wikidata. Pseudo-wikis on Google replicate the format…
What are Entity Signals? Entity signals on Google refer to the signals or indicators that Google’s algorithms use to identify and understand the entities presented in web content. An entity…
Mark Preston (now rebranded as Mark A. Preston) has been in the SEO industry since 2001. He built a lead generation business, created a multi-location agency with zero investment, established…
What is Entity Corroboration “Spring Clean”? Entity Corroboration occurs when search engine algorithms process the information about a specific entity and verify and confirm the information with several trusted, authoritative…
The 12 concrete results of implementing the Kalicube Process are listed below. Note: Kalicube Done With You Clients receive standard operating procedures tailored for their unique business and our instructions…
The KPI for The Kalicube Process is a Brand SERP you own. Your brand dominates every result on the page and tells the story you want to tell. The in-search…
The Kalicube Process works through 3 steps that optimize your brand across your digital ecosystem. 1. Audit and clean your complete digital footprint The first step is auditing your digital…
How Can You Leverage Branded Search to Amplify Your Business? Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Tyler Pigott explains how Clarifying the Vision for your…
How AI Transforms Branded Search for Digital Marketing Agencies – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Amir Glatt explains how AI helps digital marketing agencies…
