Digital Marketing Strategy

Great Articles About Digital Marketing Strategy from Kalicube and from Around the Web

Marketing strategy, in general, allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. (Wikipedia) In the perspective of a digital marketing strategy, focus is given to growing a business’ online presence  by taking advantage over various digital marketing channels such as but not limited to social media platforms and, of course, your own website.

Recommended Articles About “Digital Marketing Strategy” in the context of SEO:

  1. Definition of Digital Marketing Strategy: this is a helpful article for a basic understanding of digital marketing strategy, including tips on how to build a successful digital marketing action plan.
  2. Empowering SEO and Digital Marketing Strategy with data: a good read from searchengineland.com on how to “empower your team with the right data to help you continue to grow and shape your digital marketing strategy.”
  3. The Role of SEO in Digital Marketing: from the perspective of digital marketing, SEO is popular strategy and is considered to play an important role in creating a wider audience reach and potentially grow your business.
  4. The Fundamentals of Brand SERP for Businesses: Jason Barnard gives you this excellent book as an introduction to Brand SERP optimisation aimed at business owners, brand managers and marketers. In this paperback version of the book, Jason lays out the basics about what a Brand SERP is, why it is a vital aspect of your digital marketing strategy and how to optimise it to drive better audience engagement for your brand.
  5. Best social platforms for successful digital marketing strategy: in this clip, Jason Barnard explains how to find out which social platforms dominate on Google in any given industry.
Repurposing Video Content Using Short Clips

Repurposing Video Content Using Short Clips

Creating Successful Content Strategy for LinkedIn (Understanding Prominence vs Presence) with Purna Virji 18 January 2022 at 17 H CEST (Paris) In this clip, Purna Virji and Jason Barnard explain…