Why Invest in Brand Search?
Investing in brand search is essential because it enhances brand perception, increases visibility, and improves overall online presence. It plays a significant role in how potential and existing clients perceive…
It is the process of implementing strategies and techniques to improve your results position of the Brand SERP (content and brand message). It is also making your brand message reflected accurately, positively and convincingly on your Brand SERP.
Recommended Articles About “Brand SERP Optimisation”
Investing in brand search is essential because it enhances brand perception, increases visibility, and improves overall online presence. It plays a significant role in how potential and existing clients perceive…
What does āDoing a Disneyā mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of…
What is Entity Stacking in SEO? Entity Stacking in SEO is a link-building approach using links from Google platforms and applications to a website to increase the relevance and visibility…
Using a mysterious meta title can pique users’ curiosity, but may not be the best strategy for your Brand SERP (Search Engine Results Page) and overall Search Engine Optimisation (SEO)…
What is āabove the fold’ on a webpage? āAbove the foldā is the top area of your webpage and is the content your users first see when they land on…
How do you think Brand SERP will be impacted by the new Google search announced at Google IO? Question (from Mark A Preston): How do you think Brand SERP will…
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the…
What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s…
What is E-E-A-T? E-E-A-T is a concept introduced by Google as a way to assess the quality and credibility of a website. It is based on the idea that certain…
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is…
In this article you‘ll learn about the different types of structured data that are helpful in SEO (Search Engine Optimisation), why you should be using each different type of structured…
In this article you will learn what an Entity Executive Summary is, why it is important in Entity SEO and how to write a hugely powerful āat-a-glance 40 word summaryā…