The Knowledge Graph in Google Search
What is a Knowledge Graph in Google Search? Google’s Knowledge Graph is basically a machine-readable encyclopaedia of facts about the world. Google uses its Knowledge Graph to enhance the results…
Learning Spaces
Learn about Brand SERPs, Knowledge Panels and explore invaluable Digital Marketing tips and tricks from experts here.
Should Your Brand Name be Keyword-Focussed?
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have…
Knowledge Graph and Knowledge Panel in Google: Differentiated
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is…
A Simple Explanation of E-A-T for Entity SEO
What is Authoritativeness, and Trustworthiness for Entity SEO? E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. One of the complications of E-A-T is that it is unclear how Google might apply…
Search Engine Optimisation: What is it?
What is SEO (Search Engine Optimisation)? SEO stands for Search Engine Optimisation. Jason Barnard (The Brand SERP Guy) defines SEO as the art and science of convincing search engines, such…
Rich Elements / SERP Features: What You Need To Know
What are Rich Elements on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or a shoe…
The Process of Claiming a Knowledge Panel in Google
What Happens If You Claim a Knowledge Panel? A person or organisation that officially represents the entity displayed in a Knowledge Panel on Google SERP (Search Engine Results Page) may…
Knowledge Panel in Google: Pricing
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person…
How Can I Get a Knowledge Panel in Google?
Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google…
How To Claim a Knowledge Panel in Google
How Do I Claim a Knowledge Panel in Google? Google offers the opportunity to claim a Knowledge Panel to the person or organisation that officially represents the entity shown in…
BrandTech: What You Need To Know
What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers…
Google’s Knowledge Graph API: What You Need To Know
What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to…