First Party Websites: What You Need To Know
What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if…
Learning Spaces
Learn about Brand SERPs, Knowledge Panels and explore invaluable Digital Marketing tips and tricks from experts here.
Left Rail of a Google SERP: What You Need To Know
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on…
Right Rail of a Google SERP: What You Need To Know
What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. …
Google’s Vertical Knowledge Graphs (Knowledge Graph Verticals) – What You Need to Know
What are Vertical Knowledge Graphs? Google has multiple Vertical Knowledge Graphs. Many people think only of the Main Knowledge Graph (which at Kalicube we also call the Knowledge Vault). There…
Google’s Knowledge Extraction Algorithm – What You Need to Know
What is Google’s Knowledge Extraction Algorithm? The Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s…
Google’s Knowledge Vault Algorithm – What You Need to Know
What is Google’s Knowledge Vault Algorithm? The Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). The ultimate aim for Google is to “understand the…
How to Optimise Your Brand SERP (The Kalicube Process)
Before starting, here’s a quick intro: Definition: A Brand SERP is what appears on Google when someone searches your brand name (the Search Engine Results Page for your Brand name). …
Google’s Knowledge Panel Algorithm – What You Need to Know
What is Google’s Knowledge Panel Algorithm? The Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. It uses a mixture of…
Google’s Knowledge Algorithms – What You Need to Know
What are Google’s Knowledge Algorithms? Simple Definition of the Knowledge Algorithms Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the…
The Kalicube Process: What you Need to Know
Managing your brand on Google is vital. When we talk about “Brand” at Kalicube, we are technically referring to entities: people, companies, podcasts, books, music groups… At Kalicube, we generally…
Entity Equivalents in SEO – What You Need to Know
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is…
How to Find a Google Knowledge Graph ID (KGID / KGMID) for an Entity
What Is a KGMID (Google Knowledge Graph ID)? It is a unique identifier for entities in Google’s Knowledge Graph. Every Knowledge Panel in Google SERPs (Search Engine Results Pages) contains…