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Learn about Brand SERPs, Knowledge Panels and explore invaluable Digital Marketing tips and tricks from experts here.

Brand SERP Layout

Brand SERP Layout

What Does a Typical Brand SERP Look Like? Generally speaking, on a well-balanced, optimised Brand SERP you can expect seven Blue Links, three Rich Elements, and a Knowledge Panel on…

What is Entity Identity in SEO?

What is Entity Identity in SEO?

In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…

Who is Your Brand SERP Important to?

Who is Your Brand SERP Important to?

Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it…