Why I Don’t Publish Articles on my own Blog?
Marketing News Canada Darian Kovacs Podcast with Jason Barnard 16 March 2021 In this clip with Darian Kovacs on Marketing News Canada, Jason explains why he does not publish blog…
How Google Search Functions: Darwinism in Search
Marketing News Canada Darian Kovacs Podcast with Jason Barnard 16 March 2021 In this clip with Darian Kovacs on Marketing News Canada, Jason discusses about the insights he got about…
Writing for Search Engine Journal, Thanks to Bill Slawski’s Recommendation with Jason Barnard
Marketing News Canada Darian Kovacs Podcast with Jason Barnard Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this…
How Search Functions? (According to Bing)
Marketing News Canada Darian Kovacs Podcast with Jason Barnard In this clip with Darian Kovacs on Marketing News Canada, Jason shares how Frédéric Dubut organized the series of interviews with…
The 3 Pillars of an Effective SEO Strategy – Understanding, Credibility and Suitability
There are three pillars of SEO that will make your life vis-à-vis to Google much easier. What are they? Understanding, credibility and suitability. I came up with this last year…
The simple 5 minute explanation of Artificial Intelligence and Machine Learning
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be…
What is a Featured Snippet?
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called featured snippets. They are most prevalent for queries…
Google Knowledge Panel: What You Need to Know
What is a Knowledge Panel in Google? You’ll see the Knowledge Panel on the right hand side of search results pages in Google. They appear when you search for entities…
Google’s Knowledge Graph: trusted sources
What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard at Kalicube.pro has…
Brand SERPs: What You Need To Know
What is a Brand SERP? Simple Definition of a Brand SERP Simply put, a Brand SERP is what appears on Google when someone searches your brand name.Most people will search for your…
How-To: Great SEO Meta Titles, Meta Descriptions and H1 for your pages
The perfect meta title [A USER PROBLEM OR QUESTION] Make a real sentence to attract potential customer (not a sequence of words) Put the main keyword at the beginning of…
What is the Brand Factor?
This term “Brand Factor” originates from the Searchmetrics article and Whitepaper “Rebooting Ranking Factors” back in 2016.The paper mentions the Brand Factor in passing, and uses this graphical representation of…