How Do You Get Google to Focus on Key Facets of Your Multifaceted Life? (Aligned Entrepreneur Secrets Podcast)
How Do You Get Google to Focus on Key Facets of Your Multifaceted Life? - Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes the importance of managing a multifaceted online presence to shape Google’s understanding and presentation of your professional identity. He highlights the strategy that enables Google to understand and represent your current professional focus accurately, while acknowledging your multifaceted background. The key is consistency in messaging and strategic allocation of effort across relevant platforms. For a deeper dive into The Kalicube Process™, watch the full video and scan the QR code.
What you’ll learn:
00:00 Traci Bermingham and Jason Barnard
00:01 How Does the Extent of Multifacetedness Impact Your Online Brand Management?
0:11 How Do You Communicate Your Target Audience to Google?
00:40 Where Should You Focus Your Online Presence?
01:35 Why Do You Need a Website?
“This Knowledge Nugget is taken from the Aligned Entrepreneur Secrets with Traci Bermingham.” https://podcasts.apple.com/us/podcast/22-mastering-online-brand-management-practical-tips/id1741541141?i=1000666854873
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Do You Get Google to Focus on Key Facets of Your Multifaceted Life? - Kalicube Knowledge Nuggets
Jason Barnard: The idea of multifacetedness for a human being is built in. So everybody has this problem. It’s the extent to which it is a problem that is key. And if you focus on the audience, then you’re going to find the solution is that if you can communicate this to your audience systematically, consistently and clearly across your entire digital ecosystem, Google will understand. And that’s the trick. You need to make sure that you are being consistently clear about your focus to your human audience, wherever they are hanging out, and that you focus your attention where your current audience is hanging out.
So I’m an entrepreneur, so I’m focusing on Forbes. I’m focusing on Search Engine Land for the Digital Marketing aspect of it. Inc.com, the New York Times, all of those are places that Google and my audience would expect to see me. I don’t do much work on IMDb or MusicBrainz, which is where you would expect to see me as a cartoon maker or a musician. So if I spend a lot of my time on IMDb, building out my profile, adding lots of things, then it focuses everybody’s attention on that.
But if I spend a lot of my time on Forbes.com, Inc.com, Entrepreneur.com. All of these sites, it focuses everybody’s attention there. And that’s the secret. The secondary secret is joining the dots for everybody. I need to be standing where my audience is looking. I need to be explaining to them what I currently do that makes sense to them and not focus on the stuff that doesn’t make sense to them. And I need to give them a destination. That destination is my personal website.
And that personal website gives the destination to the audience, but also gives a starting point to Google, because then Google will come to the website. Look at what I’m saying. It will understand that I’m focusing on entrepreneurship, but I also do music and cartoons and it will then go around the web and verify that that’s where I am indeed focusing. That’s indeed where I’m standing, making my efforts and being clear and consistent with that same message. That’s how you do it.
