Your Personal Brand is What Google Says it is

Have you ever Googled your name? Chances are, Google doesn’t represent your personal brand the way you want it to. If controlling your personal brand online is important to you, please read on.

Learn how to control your personal brand online with this simple exercise:

Step 1: Assess Your Current Google Search Results

The first step in controlling your personal brand online is understanding what appears when someone googles your name. Ask yourself:

• What do I think Google’s going to show?
• What does Google actually show?

To find out, simply type your name into the Google search bar and analyze the results. Are they aligned with how you want to be perceived?

Step 2: Identify Desired Search Results

Next, consider what you want Google to display when people search for you. Create a list comparing the current results with your desired outcomes. For example:

• Current Result: Random social media profiles
• Desired Result: Knowledge Panel, official website, professional articles, interviews

If there’s a discrepancy between what appears and what you’d like people to see, don’t worry—we can fix it.

Step 3: Craft an Ideal Brand SERP (Search Engine Results Page)

A well-crafted Brand SERP includes some or all of these:

• A factually correct Knowledge Panel on the right side
• Your website ranking in position number one
• Your company website
• Three or four social media accounts
• Articles you’ve written or been featured in
• Interviews and videos about you
• Your preferred photos
• Your preferred description
• Books you have written

Take a look at Jason Barnard, entrepreneur and CEO of Kalicube, for instance. 

Jason Barnard’s search results serve as a perfect example.
He controls what Google shows.
PLUS, his distinctive red shirt (synonymous with his personal brand) helps him stand out.

Jason Barnard’s personal brand is what he says it is, and Google follows it. 

Your Personal Brand is What Google Says it is

Google holds immense sway over personal branding. How the search giant perceives and represents you significantly impacts how your human audience will perceive you.

And looking to the not-distant future, when Google Search accurately understands and represents your brand, the AI assistive engines such as ChatGPT, Perplexity, and Google Gemini will provide consistent and accurate information about you. AI assistive engines work the same way as Google, by crawling the web, and learning about people using the information they find online.

If Google is getting it wrong today, the AI assistive engines will get it wrong, too.

Aligning human perception and AI understanding is crucial for building a strong and credible personal brand.

Your Brand SERP is Google’s representation of how it understands you.

AI’s Role in Shaping Personal Brands (be afraid)

AI is rapidly evolving and expanding. The impact of AI on personal branding is fundamental. These intelligent systems process vast amounts of data they find online to form impressions of individuals. When AI assistive engines accurately reflect your brand, they amplify your message and reach. Conversely, if AI misunderstands and misrepresents you, it will damage your reputation.

By optimizing your Google Brand SERP today, you will influence how your human audience perceives you and also provide AI systems with essential data to build an accurate representation of you. A well-crafted online presence today is a foundation for positive user interactions and AI representations, leading to increased visibility and credibility.

In essence, YOU can be Google’s boss. By taking control of your Brand SERP, you directly influence how Google understands and represents you, determining how the digital world, including AI, and your target audience perceive you.

Jason Barnard’s personal brand is what he says it is, and Google follows it. 

A Client Success Story

Take Jonathan Cronstedt, a successful entrepreneur who made a career pivot and needed to shift his brand positioning for his new audience. His journey highlights the critical role Google plays in shaping personal brands.

By optimizing his Search Engine Results Page (SERP), he influenced how Google, AI, and his new audience perceive him.

AI interfaces like ChatGPT, Perplexity, and Gemini were crucial in analyzing his online presence and accurately representing Jonathan’s new brand. The AI assistive engines now introduce Jonathan to customers looking for the solutions Jonathan offers. 

The Kalicube Process helped him achieve this transformation by focusing on understandability, credibility, and deliverability.

Result: A strong, lead-generating, investor-focused personal brand recognized by humans and AI.

Become the Thought Leader in Your Industry

Taking control of your online presence is the first step to industry thought leadership. By controlling your narrative, you build credibility, drive business, and secure your future. Knowing you’re controlling your online presence provides peace of mind that you’re reaching the people you want to serve.

The ultimate goal is to achieve understandability, credibility, and deliverability in your online presence. 

Kalicube can help you achieve this. We start by getting your audience and the machines to understand the key message of your personal brand. Then, we position you as a leader within your peer group. If your ambition is strong enough, we will position you as the ultimate “go-to” solution provider in your niche. 

Take Control of Your Personal Brand

Your personal brand representation online matters more than ever because people will always search for it—and so will machines.

Take control today because if Google is getting it wrong now, the AI engines are getting it wrong too. The longer you leave it, the harder it is for the machines to unlearn what they know.

Take control over how you’re presented. Kalicube will provide you with the fastest, most efficient and most effective strategy that will enhance your visibility and credibility across multiple platforms (including social media). Your ideal human audience will naturally gravitate towards you and so will Google and AI assistive engines, which further amplifies your reach potential exponentially.

We can help you become the red shirt of your industry. Like Jason Barnard’s iconic red shirt, we can make your brand unforgettable. 

For expert assistance in achieving these goals swiftly and effectively, contact Kalicube today. With strategies backed by over 2 billion data points collected from Google since 2015, we ensure your personal brand is understood and represented with a powerful Google Knowledge Panel, optimized Brand SERP, and accurate representation in ChatGPT and other AI assistive engines. Our experienced, expert team will give you control over your personal brand online in twelve months.. and if you have the ambition to be THE go-to reference in yor industry, we can help you make that happen too.

Start by booking a call with Jason Barnard now and take control of your brand so that every time someone searches YOUR NAME—they see exactly what YOU WANT THEM TO SEE.