Entity Equivalents in SEO – What You Need to Know
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is…
Brand SERPs
Definitions of common terms used for Brand SERPs
Brand SERP Layout
What Does a Typical Brand SERP Look Like? Generally speaking, on a well-balanced, optimised Brand SERP you can expect seven Blue Links, three Rich Elements, and a Knowledge Panel on…
What is Entity Identity in SEO?
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…
Who is Your Brand SERP Important to?
Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it…
The First Easy Win to Optimise on a Brand SERP
What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks“. Many people…
Getting a PAA Result on Brand SERP
How Do I Dominate People Also Ask on my Brand SERP? People Also Ask appears on well over half of all Brand SERPs. They are often questions specifically about the…
Three Great Reasons Why You Should Control PAA Questions on Your Brand SERP
Why Is It Important to Control People Also Ask in Brand SERP? Having control over questions on your brand is fundamentally important to your Brand SERP and overall SEO strategy….
The Importance of Protecting Your Trademark in Google Ads
Why is Protecting Your Trademark Important for Google? If you don’t protect your trademark in Google Ads, your competitors will be able to use your trademark in their ad copy…
Triggering a Sitelinks Search Box in Google Brand SERP
How do I Get a Sitelinks Search Box in my Brand SERP? Google only adds the search box to the Rich Sitelinks on your Brand SERP when it thinks that…
The #10 Rules of Image SEO for Image Carousels
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and…
Definition of Leapfrogging in SEO
What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another…
Google’s Concept of Rich Sitelinks in Brand SERP
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results…