Brand SERPs

Definitions of common terms used for Brand SERPs

Definition of Leapfrogging in SEO

Definition of Leapfrogging in SEO

What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another…

Brand Digital Ecosystem Definition

Brand Digital Ecosystem Definition

Plus: how does your brand’s digital ecosystem tie into Brand SERP. What is a brand digital ecosystem? Your brand’s digital ecosystem is everything that exists online about you and around…

What is a Featured Snippet?

What is a Featured Snippet?

Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries…

Google’s Knowledge Graph: trusted sources

Google’s Knowledge Graph: trusted sources

What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP…

Brand SERPs: What You Need To Know

Brand SERPs: What You Need To Know

What is a Brand SERP? Simple Definition of a Brand SERP Simply put, a Brand SERP is what appears on Google when someone searches your brand name.Most people will search for your…