The #10 Rules of Image SEO for Image Carousels
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and…
Brand SERPs
Definitions of common terms used for Brand SERPs
Definition of Leapfrogging in SEO
What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another…
Controlling the Contents of a Knowledge Panel
How do you manage a Knowledge Panel? Knowledge panel management is the process of influencing and optimizing the contents of the Knowledge Panel that appears in the right rail on…
Google’s Concept of Rich Sitelinks in Brand SERP
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results…
Entity Home in SEO: What You Need to Know
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,…
Brand Digital Ecosystem Definition
Plus: how does your brand’s digital ecosystem tie into Brand SERP. What is a brand digital ecosystem? Your brand’s digital ecosystem is everything that exists online about you and around…
What is a Featured Snippet?
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries…
Google’s Knowledge Graph: trusted sources
What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP…
Brand SERPs: What You Need To Know
What is a Brand SERP? Simple Definition of a Brand SERP Simply put, a Brand SERP is what appears on Google when someone searches your brand name.Most people will search for your…