What is Entity Identity in SEO?
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…
Definitions of common terms used for Brand SERPs
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…
Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it…
What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks“. Many people…
How Do I Dominate People Also Ask on my Brand SERP? People Also Ask appears on well over half of all Brand SERPs. They are often questions specifically about the…
Why Is It Important to Control People Also Ask in Brand SERP? Having control over questions on your brand is fundamentally important to your Brand SERP and overall SEO strategy….
Why is Protecting Your Trademark Important for Google? If you don’t protect your trademark in Google Ads, your competitors will be able to use your trademark in their ad copy…
How do I Get a Sitelinks Search Box in my Brand SERP? Google only adds the search box to the Rich Sitelinks on your Brand SERP when it thinks that…
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and…
What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another…
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results…
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,…
Plus: How does your brand’s digital ecosystem tie into Brand SERP? What is a brand digital ecosystem? Your brandās digital ecosystem is everything that exists online about you and around…