Brand SERP Optimisation and Knowledge Panel Management
Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard at Kalicube.pro has compiled a list of sources Google cites in knowledge panels which serves as a proxy for gaining some visibility… see the list here
The Brand SERP Guy
Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.
Author:
Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.
How Do I Dominate People Also Ask on my Brand SERP? People Also Ask appears on well over half of all Brand SERPs. They are often questions specifically about the…
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be…
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person…
The 3-Step Process to Getting a Google Knowledge Panel Getting a Knowledge Panel on Google is not limited to famous people, music groups, podcasts and large corporations. Google has no…
What are Filter Pills on Knowledge Panels and Why are They Important? Google is now offering filtered results based on the information it is showing in Knowledge Panels.This is huge!…
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called featured snippets. They are most prevalent for queries…