SEO – Glossary and FAQ

Learn the SEO terms that matter for Entity-Based Search, AI-driven visibility, and digital brand authority. This glossary and FAQ series defines foundational and advanced concepts through Kalicube’s lens—covering Brand SERPs, Generative Engine Optimization, Brand-Trigger Phrases™, and more. Each entry is crafted to support The Kalicube Process™ and clarify the terminology shaping modern SEO for both humans and AI Assistive Engines.

Search Engine Marketing: What You Need to Know

In today’s digital landscape, visibility is everything. Unfortunately, simply having a website isn’t enough. In this article you will learn what Search Engine Marketing (SEM) is all about and its...

Brand SERP Tipping Point: What You Need To Know

What is the Brand SERP Tipping Point? The Brand SERP Tipping Point is the moment when Google’s presentation of an entity accurately represents the brand message when people google the...

“Things To Know” in SEO: What You Need to Know

What is Google’s “Things to Know” Feature? Google’s “Things to Know” feature is an expandable list of questions and subtopics related to a search query that helps users explore a...

Focus Entity in SEO: What You Need To Know

A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and...

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Google Knowledge Graph: Definition, Algorithm Updates and How It Works

What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from...

Google Knowledge Graph Algorithm Updates and Volatility

What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google...

Understanding AI vs. Traditional Search Engine Algorithms: Insights from Mr. Bingbot Fabrice Canel

Do Bing Chat and Traditional Bing Search Use the Same Algorithms? Bing Chat and traditional Bing search use different algorithms. Both systems use a huge content index, and the technology...

How Does Generative AI in Search Work

Generative AI in search has transformed the digital landscape and become an integral part of how users interact with search engines. Fabrice Canel, Bing’s Principal Product Manager, recently shared valuable...

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60 Simple Tips to Improve E.E.A.T for SEO

In this article, you will learn 60 simple tips and strategies you can implement to boost / improve / optimize your E.E.A.T (experience, expertise, authoritativeness, and trustworthiness) in Google’s algorithms....

N.E.E.A.T.T: Things You Need To Know

E.E.A.T is Googlespeak for credibility divided into 5 components: Experience, Authority and Trustworthiness. NEEATT is Kalicube’s extended version of E.E.A.T split into 7 components as described below. What is N.E.E.A.T.T?...