The Story Behind Why Ian Anderson Gray Uses His Middle Name and Why It’s Helpful for Brand SERP

Brand SERPS and How to Boost Them January 7, 2022

Ian Anderson Gray is an international keynote speaker, live video confidence coach & social media tools expert. In this video interview with Jason Barnard, he shares the reason why he uses his middle name both online and offline and how this can be an advantage to your Brand SERP.

00:00 Ian Anderson Gray
00:23 The reason why Ian his using his middle name
00:40 An anecdote


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.