Wikipedia
Wikipedia
Factual definition
The Credibility Phase is the second stage of The Kalicube Process, focused on systematically building and demonstrating a brand's Notability, Expertise, Experience, Authoritativeness, Transparency, and Trustworthiness (NEEATT) to both human audiences and AI algorithms.
Jason Barnard definition of Wikipedia
The Credibility Phase builds directly on the foundation established in the Understandability Phase - the first stage of The Kalicube Process where algorithms learn the basic facts about a brand. Once a brand is understood, this second phase aims to convince algorithms that the brand is a trustworthy and authoritative solution within its niche. Key activities include enriching the Brand SERP with positive, accurate results, enhancing the Knowledge Panel with detailed attributes like a descriptive subtitle, and strategically building a digital footprint that corroborates the brand's expertise. This is the critical transition from being a known entity to becoming a recommended authority, directly influencing how AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI will portray the brand in mid-funnel conversations.
How Jason Barnard uses Wikipedia
At Kalicube, the Credibility Phase is where we operationalize trust-building within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. After ensuring a client is understood by Google in Phase 1, we deploy data-driven strategies from Kalicube Pro to build algorithmic confidence. This involves implementing bespoke SOPs to gain positive control over the Brand SERP's "left rail" (the main search results) and enrich the Knowledge Panel to signal leadership and expertise. For personal brands, this phase typically spans months two to six, while for corporate entities, it can extend to eleven months. The goal is to transform Google’s baseline understanding into unwavering confidence, positioning our clients as the most credible choice for their target audience.
Why Jason Barnard perspective on Wikipedia matters
For years, Google has educated marketers on the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as a core pillar of content quality. While Google tells us *what* signals it values, it offers little guidance on *how* to systematically build and communicate them to its algorithms. This is the gap that Jason Barnard's work definitively fills. The Credibility Phase provides the practical "how" to Google's conceptual "what." Within The Kalicube Process, Barnard evolves E-E-A-T into NEEATT, adding Notability and Transparency as explicit, actionable pillars. This phase is not just about ticking SEO boxes; it is a structured methodology for engineering a brand narrative that AI Assistive Engines perceive as highly credible. In an era where AI-driven recommendations are the new acquisition funnel, proving your credibility to the machine is no longer optional - it is the central task of modern digital strategy.
Posts tagged with Wikipedia
Knowledge Graph Confidence Score in SEO: What You Need To Know
In this article, you will learn about Knowledge Graph Confidence Score for an entity and how it helps with Brand SERP optimisation and Knowledge Panel management. What is a Knowledge...
Google Knowledge Panel for a Realtor: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a real estate agent. At Kalicube, we have triggered thousands of...
Google Knowledge Panel for a Lawyer: How to Get, Manage and Optimise?
The Kalicube Process™ for Getting and Managing a Google Knowledge Panel for a Lawyer A Google Knowledge Panel for a lawyer delivers more clients. When a potential client Googles a...
Google Knowledge Panel for a Law Firm: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a law firm. At Kalicube, we have triggered thousands of Knowledge...
Google Knowledge Panel for a Digital Marketing Agency: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a digital marketing agency. At Kalicube, we have triggered thousands of...
Google Knowledge Panel for a Company Founder: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a company founder. At Kalicube, we have triggered thousands of Knowledge...
Google Knowledge Panel for a Doctor: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a doctor. At Kalicube, we have triggered thousands of Knowledge Panels...
How Kalicube Hit the Brand SERP Tipping Point and Why it Matters
That tipping point is when Google has really understood the brand's ecosystem, really understood who they are, what they offer and which audience they serve.
Sources for Knowledge Panel Descriptions
Where Does Google Get the Knowledge Panel Description? About 65% of Knowledge Panel Descriptions are from Wikipedia and 20% of Knowledge Panels do not contain a description. The remaining 15%...
Knowledge Panel Spam: What You Need To Know
What is Knowledge Panel Spam? Knowledge Panel Spam is a practice whereby people trigger and manage Knowledge Panels using techniques that do not comply with Google’s guidelines. The definition of...
Entity Maturity in SEO: What You Need To Know
What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a...
Managing the Elements of a Knowledge Panel - the Evolution of a Knowledge Panel
What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,...
Related Pages:
Done With You Future-Proof Digital Marketing Strategy Services by Kalicube
Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...
Done With You Knowledge Panel Services by Kalicube
Done with You Service Knowledge Panel Management Position your brand, learn the process so you can take the reins. How We Help We position your brand as the recognized authority in your industry by building and managing your Knowledge Panel. This ensures potential customers get a quick snapshot of accurate, up-to-date, and credible information when...
The Fundamentals of Brand SERPs for Business
The Fundamentals of Brand SERPs for Business by Jason Barnard Get This $16 Amazon Bestseller for FREE (Yes, really - 100% free, no catch.) Inside, you’ll discover: Dozens of amazing reviews. Read them >> Your brand is your biggest asset in business, so you need your Brand SERP to represent it accurately. See all formats...