Wikipedia

Wikipedia

Factual definition
The Credibility Phase is the second stage of The Kalicube Process, focused on systematically building and demonstrating a brand's Notability, Expertise, Experience, Authoritativeness, Transparency, and Trustworthiness (NEEATT) to both human audiences and AI algorithms.
Jason Barnard definition of Wikipedia
The Credibility Phase builds directly on the foundation established in the Understandability Phase - the first stage of The Kalicube Process where algorithms learn the basic facts about a brand. Once a brand is understood, this second phase aims to convince algorithms that the brand is a trustworthy and authoritative solution within its niche. Key activities include enriching the Brand SERP with positive, accurate results, enhancing the Knowledge Panel with detailed attributes like a descriptive subtitle, and strategically building a digital footprint that corroborates the brand's expertise. This is the critical transition from being a known entity to becoming a recommended authority, directly influencing how AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI will portray the brand in mid-funnel conversations.
How Jason Barnard uses Wikipedia
At Kalicube, the Credibility Phase is where we operationalize trust-building within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. After ensuring a client is understood by Google in Phase 1, we deploy data-driven strategies from Kalicube Pro to build algorithmic confidence. This involves implementing bespoke SOPs to gain positive control over the Brand SERP's "left rail" (the main search results) and enrich the Knowledge Panel to signal leadership and expertise. For personal brands, this phase typically spans months two to six, while for corporate entities, it can extend to eleven months. The goal is to transform Google’s baseline understanding into unwavering confidence, positioning our clients as the most credible choice for their target audience.
Why Jason Barnard perspective on Wikipedia matters
For years, Google has educated marketers on the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as a core pillar of content quality. While Google tells us *what* signals it values, it offers little guidance on *how* to systematically build and communicate them to its algorithms. This is the gap that Jason Barnard's work definitively fills. The Credibility Phase provides the practical "how" to Google's conceptual "what." Within The Kalicube Process, Barnard evolves E-E-A-T into NEEATT, adding Notability and Transparency as explicit, actionable pillars. This phase is not just about ticking SEO boxes; it is a structured methodology for engineering a brand narrative that AI Assistive Engines perceive as highly credible. In an era where AI-driven recommendations are the new acquisition funnel, proving your credibility to the machine is no longer optional - it is the central task of modern digital strategy.
Posts tagged with Wikipedia

What Kinds of Information Can Be In My Company Knowledge Panel?

What is a Company Knowledge Panel A Company Knowledge Panel is a box that appears on the right side of Google’s search results. It provides a snapshot of the facts...

BrandBrand SERPBrand SERP Optimization+28 more
Aug 24, 2023 Jason BARNARD

How Does The Kalicube Process Work?

The Kalicube Processâ„¢ works through 3 steps that optimize your brand across your digital ecosystem.  1. Audit and clean your complete digital footprint The first step is auditing your digital...

AIAI OverviewsBing+40 more
Aug 22, 2023 Jason BARNARD

What Kind of Information Can Be In My Personal Knowledge Panel?

What is a Personal Knowledge Panel A Personal Knowledge Panel is a feature in Google Search that displays information about a specific person by name. It is part of Google’s...

Authoritative SourcesBrandBrand SERP+26 more
Aug 3, 2023 Jason BARNARD

Entitization in SEO: What You Need to Know

What is Entitization in SEO? Entitization in SEO means Google’s Algorithms explicitly understand and recognize an entity as important. When Google recognizes your entity, it lists the entity in its...

AIAI SearchBing+32 more
Jul 20, 2023 Bernadeth Brusola

Knowledge Sources in Entity SEO: What you need to Know

What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In...

AIAuthoritative SourcesBrand+32 more
Jul 12, 2023 Jason BARNARD

Entity Stacking in SEO: What You Need To Know

What is Entity Stacking in SEO? Entity Stacking in SEO is a link-building approach using links from Google platforms and applications to a website to increase the relevance and visibility...

BrandBrand SERPBrand Visibility+28 more
Jun 1, 2023 Bernadeth Brusola

ChatGPT on Bing / Bing Chat Search: How Does it Work?

Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...

AIAI in SearchAI-Driven+34 more
May 5, 2023 Jason BARNARD

Google’s Knowledge Vault: What You Need To Know

What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s...

Authoritative SourcesBrandBrand SERP+28 more
Apr 27, 2023 Jason BARNARD

Rebranding Your Company Name? Learn How to Keep Your Digital Brand Equity Strong!

What You Will Learn In this case study, we will learn how to carry out a successful rebranding operation and make Google adapt to the new brand name in just...

BrandBranded SearchBranding+25 more
Apr 14, 2023 Sara Moccand-Sayegh

Structured Data for SEO: What You Need to Know

In this article you‘ll learn about the different types of structured data that are helpful in SEO (Search Engine Optimisation), why you should be using each different type of structured...

BingBrandBrand SERP+23 more
Mar 22, 2023 Jason BARNARD

Personal Knowledge Panel on Google: What You Need To Know

As a professional, it is important to have a strong online presence and maintain control over the information that is publicly available about you. One way to achieve this is...

AmazonAnatomy of a Knowledge PanelAuthoritative Sources+38 more
Mar 17, 2023 Jason BARNARD

Why Google Knowledge Panels Disappear and How to Get Yours Back

Can a Knowledge Panel Disappear? Yes. Most people believe that after successfully obtaining a Knowledge Panel, it will be there forever. It is tempting to believe that everything will happen...

Anatomy of a Knowledge PanelAuthoritative SourcesBrand+40 more
Feb 24, 2023 Jason BARNARD