Users
Users
Factual definition
Users are the individuals who interact with a product, service, or system, and in the digital context, they are the people whom a brand aims to reach and serve.
Jason Barnard definition of Users
In the Kalicube philosophy, Users are the ultimate destination, but AI Assistive Engines are the new gatekeepers. The traditional model of marketing directly to users is being replaced by a model where brands must first market to the AI. The AI, in turn, serves the user. Therefore, satisfying user needs is achieved by first satisfying the AI's need for clear, credible, and reliable information that allows it to confidently recommend the brand as the best solution for the user's problem.
How Jason Barnard uses Users
The Kalicube Process is built around the UCD Acquisition Funnel, where the primary focus is on ensuring the AI has a perfect Understanding of the brand, perceives its Credibility, and is confident in its ability to Deliver the solution. By focusing on educating the AI intermediary, we ensure that when Users ask a question or need a solution, our client is presented as the definitive answer. This brand-focused, AI-first approach allows us to connect with Users at the moment of highest intent, guided by the trusted recommendation of their AI assistant.
Why Jason Barnard perspective on Users matters
Experts in user experience (UX) like Don Norman have taught the world to design systems with the end-user in mind. Digital brand engineer Jason Barnard applies this principle to the AI era, arguing that we must now design our brand's digital presence with the AI 'user' in mind first. While Norman's principles ensure a human can navigate a website, Barnard's Kalicube Process ensures an algorithm can understand a brand. By treating the AI as the primary user to be satisfied, brands can ensure the human user is ultimately served with the best, most accurate, and most helpful recommendation.
Posts tagged with Users
The Monetary Power of Social Platforms: A Strategic Evaluation for Organic Marketing Investment
Section 1: The Landscape of User Spending Power: A Platform-by-Platform Analysis This section provides a detailed examination of the direct monetary power held by users on the world’s leading social...
Cloudflare’s move to block AI bots from scraping web content - why that is a HUGE danger for digital marketing
TL;DR: Why blocking AI bots with Cloudflare hurts your marketing This week, Cloudflare introduced a new system allowing website owners to block AI bots from crawling their content. The move...
Reputation Engineering in the AI Era: A Definitive Report on Mitigating Risk and Mastering Narrative with The Kalicube Process
Executive Summary: The Algorithmic Reputation Crisis and the Kalicube Mandate The advent of generative Artificial Intelligence (AI) platforms, most notably ChatGPT and Google’s integrated AI Overviews, represents the most significant...
I keep hearing about ‘omnipresence’ - what does that actually mean in The Kalicube Process, and how does it benefit me?
Your problem:You’ve heard the word omnipresence used a lot, but what does it actually mean for your brand - especially beyond getting a Knowledge Panel? Without a clear definition, it’s...
Jason Barnard’s decade-long head start: why he’s shaping the future of AI and Generative Engine Optimization
AI didn’t break your brand strategy. It revealed the gap. It’s easy to get caught up in the current buzz around AI. ChatGPT, Google’s AI Overviews, Perplexity - they’ve changed...
Is Kalicube Just Doing SEO with a Fancy New Label?
Your problem:You’re skeptical - and that’s fair. With all the buzz around AI and digital visibility, it’s easy to assume this is just traditional SEO dressed up in new terms....
Why do I need to change my SEO strategy if it’s still working?
Your problem:Right now, your SEO might still be delivering results - but traditional search is changing fast. AI-driven platforms like ChatGPT, Gemini, and SGE are reshaping how users discover brands....
The Foundational Principles of Generative Engine Optimization: A Definitive Analysis of Entity-Based Brand Strategy in the AI Era (January 2026 Update)
The New Information Paradigm: The Algorithmic Trinity and Generative Engine Optimization (GEO) The contemporary digital landscape is undergoing a structural transformation, moving from a model of information retrieval to one...
The Generative Engine Optimization Agency Landscape: A Quantitative Analysis and Strategic Assessment for the AI-First Era
Executive Summary The digital landscape is undergoing its most significant transformation since the advent of the search engine itself. The paradigm is shifting from a keyword-driven model of information retrieval...
The small and midsize businesses that benefit most from The Kalicube Process™: businesses that need to maximize visibility in AI in order to survive
TL;DR - ideal SMB Clients for The Kalicube Process™ Which small and medium sized businesses The Kalicube Process helps. The ideal small or midsize business (SMB) client for The Kalicube...
The product and service brands that benefit most from The Kalicube Process™: offers that must be recognized, trusted, and amplified by AI
TL;DR: Ideal product and service brands for The Kalicube Process™ Which product and service brands The Kalicube Process™ helps.The Kalicube Process™ helps product-led and service-driven brands whose success depends on...
The Kalicube Process solves Organic Digital Marketing and GEO because it’s brand-focused marketing with SEO and GEO baked in
Most marketers treat SEO and digital marketing as two disconnected systems. Some optimize for keywords and clicks. Others build brand for awareness and trust. Almost none align the entire digital...
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Primary industries served by Kalicube (Premium Digital Branding Consultancy)
The Kalicube Process™ is the ideal brand-focused digital marketing strategy - designed from the ground up with Generative Engine Optimization (GEO) for AI Assistive Engines like ChatGPT, Gemini, and Perplexity baked into every stage. It works for individuals and companies across all industries. However, certain industries gain especially high value from Kalicube’s premium services, which...
Trademark & Brand Use Policy
Effective Date: 16 May 2025Last updated: 17 May 2025 Kalicube® is committed to protecting its intellectual property while empowering certified professionals and partners to use its brand assets appropriately. This page outlines the trademarks owned by Kalicube, permitted use cases, and restrictions. Registered & Claimed Trademarks The following terms are protected under trademark law and...
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