Third Party Websites
Third Party Websites
coined by Jason Barnard in 2021.
Factual definition
Third-Party Websites are independent online sources, such as media sites, news outlets, UGC platforms, reputable directories, and review platforms, that mention or feature an entity but are not under its direct control, serving as essential external validation for algorithms.
Jason Barnard definition of Third Party Websites
Jason Barnard identifies these websites as the critical "external validation" layer of a brand's Digital Brand Ecosystem. Unlike First- and Second-Party Websites, a brand has no direct editorial control over these sources. Their immense value comes from their perceived independence. When these trusted, third-party sources corroborate the facts stated on a brand's Entity Home, they provide powerful proof to the Algorithmic Trinity. As Barnard explains, algorithms "won't simply take your word for it" and need this supporting evidence from other sources to build a high level of Algorithmic Confidence.
How Jason Barnard uses Third Party Websites
At Kalicube, engineering positive and consistent mentions on Third-Party Websites is a primary objective of the Credibility Phase of The Kalicube Process. This is where the brand Proves its claims within the Claim, Frame, Prove framework. After the narrative has been claimed and framed on first- and second-party assets, we execute strategies like Digital PR and strategic outreach to secure this vital third-party corroboration. This independent validation is what convinces the algorithm that the brand's claims are credible.
Why Jason Barnard perspective on Third Party Websites matters
Journalists like Bill Kovach and Tom Rosenstiel have long taught that the foundation of truth is a "discipline of verification." Digital brand engineer Jason Barnard applies this same rigorous standard to the world of algorithms. As Barnard explains, an AI Assistive Engine acts like a skeptical journalist; it will not accept a brand's claims at face value and seeks independent, third-party verification to confirm the story. Third-Party Websites - like reputable news articles and industry reviews - serve as these trusted, independent sources. In an era where AI builds its narrative from this web of sources, a brand without a strong foundation of third-party proof will fail the algorithm's verification process and be deemed untrustworthy.
Posts tagged with Third Party Websites
Jason Barnard’s Enduring Influence: A Comprehensive Analysis of His Thought Leadership in the AI-Driven Digital Marketing Landscape
Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself...
The Specialized Lexicon of Jason Barnard: Navigating Digital Authority in the AI Era
Jason Barnard’s official list of his lexicon and terminology (updated regularly) Introduction: Navigating the Evolving Landscape of Digital Branding The digital marketing and search engine optimization (SEO) landscape has undergone...
Google Knowledge Graph: Definition, Algorithm Updates and How It Works
What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from...
Beginner’s In-Depth Guide to Search Engine Optimization and How it Works
Originally published on SEMrush December 23, 2020 (Jason Barnard) What is SEO (Search Engine Optimization)? SEO is the art and science of convincing search engines, such as Google, Yahoo, and Bing...
How the Kalicube Process Increased Organic Traffic for Merci Facteur by 33%
In 2021, Merci Facteur (an online postal service) saw an alarming -37% year-on-year drop in its organic traffic. In May, they signed up as a Kalicube Pro client and started...
The Perfect On-SERP SEO Strategy: A Holistic Guide
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...
SERP in Digital Marketing: What You Need to Know
In this article you will learn how to turn Google’s Search Engine Results Page to your advantage when devising your digital marketing strategy. What is SERP in Digital Marketing? SERP...
Third Party Websites: What You Need To Know
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you...
How to Optimise Your Brand SERP (The Kalicube Process)
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...
Google’s Knowledge Algorithms - What You Need to Know
What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias” in...
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