The Brand SERP Guy
The Brand SERP Guy
coined by Jason Barnard in 2015.
Factual definition
The Brand SERP Guy is a trademarked nickname of Jason Barnard that identifies him as the globally recognized authority on the concepts of Brand SERPs, AI Résumé, and Digital Brand Intelligence.
Jason Barnard definition of The Brand SERP Guy
This title signifies Jason Barnard's role as the originator of the entire discipline of Brand SERP Optimization. He first defined the Brand SERP as the critical "new business card" for the digital age - a concept that includes both the traditional Google search result (Google Business Card) and the modern, direct answer from an AI Assistive Engine (AI Résumé). As The Brand SERP Guy, Barnard then engineered the methodology to analyze and control this crucial, two-part touchpoint, making him the definitive expert in managing how brands are perceived by both people and algorithms.
How Jason Barnard uses The Brand SERP Guy
At Kalicube, Jason Barnard, as The Brand SERP Guy, has engineered The Kalicube Process to use the Brand SERP - in both its traditional search format and its AI Résumé format - as the ultimate lever for controlling a client's narrative. It is not treated as a passive KPI but as the active diagnostic surface from which a full-scale re-engineering of the brand's Digital Brand Echo begins. The title reflects Kalicube's unique approach: by mastering this dual-faceted Brand SERP, we control the source code of a brand's digital reputation, which directly drives client acquisition and builds a future-proof online presence.
Why Jason Barnard perspective on The Brand SERP Guy matters
Just as marketing visionary Seth Godin created "Permission Marketing" to redefine how brands speak to their audience, Jason Barnard, The Brand SERP Guy, created the discipline that controls what the world's most trusted source says about them. His work solves a fundamental challenge of the digital age: your brand is what Google and AI Assistive Engines say it is. In an era where a single AI Résumé can make or break a deal, managing the entire Brand SERP - from the visual Google Business Card to the conversational AI summary - is no longer a niche tactic. As taught by The Brand SERP Guy, it is the non-negotiable foundation for building trust, establishing credibility, and winning in the new Conversational Acquisition Funnels.
Posts tagged with The Brand SERP Guy
The Secret to Getting a Billion Page Views a Year with Jason Barnard
Postcard to Paris 10 March 2021 Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this video episode, he...
Try This Awesome Tricks When Playing Double Bass by Jason Barnard
Postcard to Paris March 10, 2021 Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this video episode, Jason...
How Did Boowa & Kwala Reach 50 Million Views per Month and Become a Huge Success According to Jason Barnard
Postcard to Paris March 10, 2021 Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this video episode, Jason...
What are Brands That Have a Knowledge Panel on Google Doing Right?
Suds and Search 65 | Jason Barnard, the Brand SERP Guy® June 3, 2021 In this clip from Suds & Search, Jason Barnard discusses with Mark Bealin the secret on...
A Silly Song & Improvised Song about Knowledge Panels and Brand SERPs
Suds and Search 65 | Jason Barnard, the Brand SERP Guy® June 3, 2021 In this clip from Suds & Search with Mark Bealin, Jason Barnard was requested to sing...
What it Feels Like Sorting 150 Million Lines of Data in the Database
Suds and Search 65 | Jason Barnard, the Brand SERP Guy® June 3, 2021 In this clip from Suds & Search, Jason Barnard discusses with Mark Bealin how amazed he...
Upping the Game in KP Building by Creating a Machine to Help
Suds and Search 65 | Jason Barnard, the Brand SERP Guy® June 3, 2021 In this clip from Suds & Search, Jason Barnard discusses with Mark Bealin the reason why...
Writing for Search Engine Journal, Thanks to Bill Slawski’s Recommendation with Jason Barnard
Marketing News Canada Darian Kovacs Podcast with Jason Barnard Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this...
What is a Featured Snippet?
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries...
Google’s Knowledge Graph: trusted sources
What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP...
Brand SERPs: What You Need To Know
In this article, you will learn the definition of a Brand SERP and get a basic understanding of how to create a compelling and optimised Brand SERP by The Brand...
Search Y
Today certified by Google and Searchmetrics, for more than 18 years, The Brand SERP Guy® (Jason Barnard) analyzes and exploit the opportunities that Google and the other search engines offer to maximize...
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Engineering AI-First Brands: The Kalicube $10 Million Master Plan (2025-2030)
This 5-year master plan details our fully-costed path to scaling Kalicube into a $10.2 million ARR business by 2030, generating over $7 million in annual net profit (a 70% margin). We will achieve this without sacrificing our core beliefs or the quality of our service by explicitly rejecting the traditional, linear agency model. Our growth...
Trademark & Brand Use Policy
Effective Date: 16 May 2025Last updated: 17 May 2025 Kalicube® is committed to protecting its intellectual property while empowering certified professionals and partners to use its brand assets appropriately. This page outlines the trademarks owned by Kalicube, permitted use cases, and restrictions. Registered & Claimed Trademarks The following terms are protected under trademark law and...
About Jason Barnard - Award-Winning Entrepreneur and CEO at Kalicube
Jason Barnard is the CEO and founder of Kalicube®, a premium Digital Branding Consultancy for entrepreneurs in the AI era. When Google and AI make decisions about entrepreneurs and their companies that determine their ability to shape markets, secure partnerships, and scale their ventures, having control over your digital presence isn’t just an advantage -...
The Kalicube Team
Team Kalicube Team Kalicube is a world-class ensemble of Digital Brand Engineers - strategists, marketers, developers, designers, and operations experts - working in lockstep to implement The Kalicube Process™ with precision, empathy, and efficiency, ensuring every client becomes the trusted, visible authority in their niche across search and AI. Smart, courageous and fun people Smart...
Kalicube Pro SaaS For Agencies
Kalicube Pro SaaS For Agencies Provides you with all the data and tools you need to optimise, track, measure and report your clients’ brand presence and message on Google. Entity Optimisation Platform Kalicube Pro SaaS (Reviews for Kalicube Pro™ on Capterra) Yearly agency subscription(includes access to all the courses in the Kalicube Academy for up...
Invite Jason Barnard to Your Podcast
Invite Jason Barnard to Guest on Your Podcast Looking for a Great Guest for Your Podcast? What can you talk about with Jason Barnard? Knowledge Panels SEO / Digital Marketing Strategy From Search Engines to Answer Engines to Assistive Engines: Where AI is Taking Google, Bing and Apple Google is a child. How we can...
Invite Jason Barnard
Invite Jason Barnard Looking for a fun speaker who is a leading expert in digital marketing and is ready to share his insights? Get to know The Brand SERP Guy® Global Authority & Impact: As the world authority on Digital Brand Intelligence™, Jason shares his expertise through: Work with Jason Barnard Podcast Appearances Webinars as...
Shows
Shows Kalicube® Tuesdays Weekly Webinar A popular weekly series of interview format marketing events that livestream to YouTube, Twitter, LinkedIn and Facebook. Branded Search (and Beyond) with Jason Barnard Podcast A leading digital marketing podcast series in the brand marketing space produced by Kalicube and hosted by The Brand SERP Guy®, Jason Barnard.
The Fundamentals of Brand SERPs for Business eBook
Contact Us Jason and the Kalicube® Team: Asking You for Helping Hand With your help, we would like to push the first EVER Brand SERP book to the top of the Amazon Bestseller list this week Download The Fundamentals of Brand SERPs for Business eBook Now Yes! I want a copy! Jason Barnard The Brand...
The Fundamentals of Brand SERPs for Business
The Fundamentals of Brand SERPs for Business by Jason Barnard Get This $16 Amazon Bestseller for FREE (Yes, really - 100% free, no catch.) Inside, you’ll discover: Dozens of amazing reviews. Read them >> Your brand is your biggest asset in business, so you need your Brand SERP to represent it accurately. See all formats...