Rebranding Your Company Name? Learn How to Keep Your Digital Brand Equity Strong!
What You Will Learn In this case study, we will learn how to carry out a successful rebranding operation and make Google adapt to the new brand name in just…
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,news search, and industry-specific vertical search engines.
Structured Data for SEO: What You Need to Know
In this article you‘ll learn about the different types of structured data that are helpful in SEO (Search Engine Optimisation), why you should be using each different type of structured…
Entity Executive Summary in Entity SEO: What you Need to Know
In this article you will learn what an Entity Executive Summary is, why it is important in Entity SEO and how to write a hugely powerful “at-a-glance 40 word summary”…
The Whole Page Algorithm in SEO: What You Need to Know
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it…
Entity Home Maintenance in Digital Brand Management: What you Need to Know
In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What…
The Perfect On-SERP SEO Strategy: A Holistic Guide
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP…
Optimizing for the SERP in SEO: What You Need to Know
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work…
How Kalicube Hit the Brand SERP Tipping Point and Why it Matters
That tipping point is when Google has really understood the brand’s ecosystem, really understood who they are, what they offer and which audience they serve.
Maximize Your Reach and Reputation As An Author By Connecting Your Books to Your Knowledge Panel
It could be that as an author you have encountered one or more of the following problems with your Knowledge Panel:
You only have the name of your book in your Knowledge Panel
Some of your books are not included in your Knowledge Panel
None of your books are included in your Knowledge Panel
This case study has been specifically designed to help those who are struggling with the above issues that are hindering their Knowledge Panel from reaching its full potential.
Dominant Entity in SEO: What You Need To Know
What is a Dominant Entity in SEO? A Dominant Entity is the entity that Google prioritises on a Google search for a Named Entity with an ambiguous name. When multiple…
Sources for Knowledge Panel Descriptions
Where Does Google Get the Knowledge Panel Description? About 65% of Knowledge Panel Descriptions are from Wikipedia and 20% of Knowledge Panels do not contain a description. The remaining 15%…
Why Kalicube Chose Duda over WordPress for Agency Work
Duda: a Great CMS for an Entity Home in Digital Brand Management We work on client websites every day. From WordPress to Wix, from Google Sites to Foursquare, with the…