Schema Markup

Schema Markup

Description

Schema Markup is a type of structured data added to web pages in a standardized format (usually JSON-LD) that helps search engines and AI systems understand the content and context of the page—enhancing visibility through features like Rich Elements in search results.

Posts tagged with Schema Markup

Google’s Knowledge Extraction Algorithm - What You Need to Know

What is Google’s Knowledge Extraction Algorithm? Google’s Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s...

EntityGoogleGoogle’s Knowledge Extraction Algorithm+8 more
Oct 19, 2022 Jason BARNARD

Google’s Knowledge Vault Algorithm - What You Need to Know

What is Google’s Knowledge Vault Algorithm? Google’s Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). Kalicube® has identified three Knowledge Algorithms of Google that...

AmazonAuthoritative SourcesEntity+13 more
Oct 18, 2022 Jason BARNARD

How to Optimise Your Brand SERP (The Kalicube Process)

In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...

BrandBrand AwarenessBrand Search+37 more
Oct 17, 2022 Jason BARNARD

Google’s Knowledge Panel Algorithm - What You Need to Know

What is Google’s Knowledge Panel Algorithm? Google’s Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. Kalicube® has identified three Knowledge...

BrandCompanyCompany Knowledge Panel+14 more
Oct 16, 2022 Jason BARNARD

Google’s Knowledge Algorithms - What You Need to Know

What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias”  in...

BrandBrand SERPCredibility+18 more
Oct 9, 2022 Jason BARNARD

Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands

Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...

BrandEntityEntity-based search+12 more
Sep 28, 2022 Jason BARNARD

Why Kalicube Pro is the Ultimate Tool for Auditing Your Digital Ecosystem (Save Time, Effort and Money)

What You Will Learn Discover how you can save a whopping 88% of your valuable time by effortlessly compiling an in-depth audit of your digital ecosystem in a fraction of...

BrandBrand SERPDigital Ecosystem+20 more
Sep 21, 2022 Allyssa Reyes

Digital Brand Management With a Keyword Focussed Brand Name 

Introduction Who is Backpacker Job Board? Backpacker Job Board is an employment website established in 2010. It was founded by Matthew Heyes, who built the site while on a working...

Authoritative SourcesBrandBrand SERP+23 more
Jul 15, 2022 Allyssa Reyes

Search Engine Optimization: A Simple Explanation That Makes Sense

What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...

BrandBrand AwarenessBrand SERP+35 more
Jun 28, 2022 Jason BARNARD

Managing Your Knowledge Panel Without Schema Markup Case Study

Who is G. Scott Graham? G. Scott Graham is an author, a career coach, and a business coach in Boston, Massachusetts. Scott is driven to help clients follow their “true...

AmazonAuthoritative SourcesBrand+24 more
May 13, 2022 Allyssa Reyes

Product Boxes (Popular Product Carousels) in SEO: What You Need to Know

In this article, you will learn more about Product Boxes (Popular Product Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Product Boxes (Popular Product...

AmazonBrandBrand SERP+15 more
May 13, 2022 Jason BARNARD

Google Knowledge Panel: What you need to know

What Is a Google Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person,...

AIAI OverviewsAnswer Engines+44 more
Apr 15, 2022 Jason BARNARD