Schema Markup

Schema Markup

Description
Schema Markup is a type of structured data added to web pages in a standardized format (usually JSON-LD) that helps search engines and AI systems understand the content and context of the page—enhancing visibility through features like Rich Elements in search results.
Posts tagged with Schema Markup

60 Simple Tips to Improve E.E.A.T for SEO

In this article, you will learn 60 simple tips and strategies you can implement to boost / improve / optimize your E.E.A.T (experience, expertise, authoritativeness, and trustworthiness) in Google’s algorithms....

AIAuthoritative SourcesBrand+41 more
Sep 27, 2023 Jason BARNARD

Entity Corroboration Spring Clean: What You Need To Know

What is Entity Corroboration “Spring Clean”? Entity Corroboration occurs when search engine algorithms process the information about a specific entity and verify and confirm the information with several trusted, authoritative...

AIAuthoritative SourcesBrand+35 more
Aug 30, 2023 Bernadeth Brusola

Passage Indexing in SEO: What You Need To Know

What is Passage Indexing? Passage indexing is a Google search feature that allows Google’s algorithms to not just consider entire web pages for relevance to a search query but also...

AIBrandBrand Search+22 more
Aug 30, 2023 Bernadeth Brusola

How does the geo-location affect the visibility of my Knowledge Panel?

Geo-location in the context of Knowledge Panels refers to the location, such as a country, city or town, where a user makes a Google search. A user’s geo-location affects the...

AIAuthoritative SourcesBrand+28 more
Aug 4, 2023 Jason BARNARD

How Kalicube Implements The Kalicube Process

Kalicube implements The Kalicube Process™ in three phases called Understandability Credibility Deliverability™. The phases are implemented in conjunction with the brand needs, goals and resources to ensure optimal results.  The...

AIAI OverviewsAI Search+48 more
Jul 28, 2023 Jason BARNARD

Beginner’s In-Depth Guide to Search Engine Optimization and How it Works

Originally published on SEMrush December 23, 2020 (Jason Barnard) What is SEO (Search Engine Optimization)? SEO is the art and science of convincing search engines, such as Google, Yahoo, and Bing...

AIArtificial IntelligenceBrand+45 more
Jun 29, 2023 Jason BARNARD

What is Google’s Search Generative Experience (Now Called AI Overviews)

Google’s Search Generative Experience (SGE) is a dynamic Knowledge Panel about a topic or Named Entity, such as a company or a person. SGE creates a dynamic Knowledge Panel using...

AIAI in SearchAI-Driven+39 more
Jun 22, 2023 Jason BARNARD

Engine, Bot, and Algorithm: What you need to Know

What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and...

AIBrandBrand SERP+44 more
Jun 20, 2023 Jason BARNARD

What to do if your Knowledge Panel disappears

It can be frustrating if your Knowledge Panel disappears. Here are a few things you can do to get it back. How to get back your Knowledge Panel Build Google’s...

AIBrandBrand Management+21 more
May 19, 2023 Jason BARNARD

ChatGPT on Bing / Bing Chat Search: How Does it Work?

Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...

AIAI in SearchAI-Driven+42 more
May 5, 2023 Jason BARNARD

Structured Data for SEO: What You Need to Know

In this article you‘ll learn about the different types of structured data that are helpful in SEO (Search Engine Optimisation), why you should be using each different type of structured...

AIBrandBrand SERP+31 more
Mar 22, 2023 Jason BARNARD

Why Google Knowledge Panels Disappear and How to Get Yours Back

Can a Knowledge Panel Disappear? Yes. Most people believe that after successfully obtaining a Knowledge Panel, it will be there forever. It is tempting to believe that everything will happen...

AIAnatomy of a Knowledge PanelAuthoritative Sources+45 more
Feb 24, 2023 Jason BARNARD