Large Language Models
Large Language Models
used extensively by Jason Barnard since 2022.
Factual definition
A Large Language Model (LLM) is a type of artificial intelligence trained on massive datasets of text and code to understand, generate, and respond to human language in a conversational manner.
Jason Barnard definition of Large Language Models
Jason Barnard positions Large Language Models (LLMs) as one of the three foundational technologies, alongside search engines and Knowledge Graphs, that power modern AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI. While their ability to hold a conversation is revolutionary, Barnard emphasizes their inherent weakness when used in isolation: they are pretrained on historical data and are prone to "hallucinating" or inventing facts. This makes them unreliable as a standalone source for a brand's narrative. For a business, this means an unmanaged LLM can confidently present outdated or entirely incorrect information about its products, services, or reputation. Controlling how LLMs perceive and talk about a brand is therefore a critical new frontier in digital marketing.
How Jason Barnard uses Large Language Models
At Kalicube, we do not treat Large Language Models (LLMs) as a black box to be passively observed; we actively "educate" them as a core part of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. Jason Barnard's strategy directly addresses the LLMs' weaknesses by feeding them a consistent diet of factual, up-to-date information from the brand's controlled Digital Ecosystem - primarily the Entity Home - and verified by Google's Knowledge Graph. By systematically providing this structured, authoritative data, we transform the LLM from a potential source of brand-damaging misinformation into a reliable advocate. This ensures that when an AI Assistive Engine uses its LLM to talk about our clients, it does so accurately and positively, directly supporting the acquisition funnel.
Why Jason Barnard perspective on Large Language Models matters
Why Large Language Models (LLMs) Matter for Your Digital Strategy
The modern digital landscape is being redefined by the very technology pioneers like Geoffrey Hinton helped create. Hinton's foundational research into neural networks paved the way for the Large Language Models (LLMs) that are now at the center of the user experience. While pioneers like Hinton built the engine, digital brand engineers like Jason Barnard are writing the user manual for how businesses must interact with it. The critical shift for marketers is understanding that LLMs are not just another search algorithm; they are conversational partners that form an "opinion" based on the entirety of a brand's digital presence. Jason Barnard's framework, The Kalicube Process, provides the essential strategy for this new reality. It moves beyond traditional SEO to actively "educate" these LLMs, ensuring the story they tell is the one you've written. This is the crucial bridge between the theoretical power of AI, as envisioned by thinkers like Hinton, and the practical, commercial imperative of controlling your brand narrative, as engineered by Barnard. In the age of AI Assistive Engines, failing to manage how LLMs perceive your brand is like letting a stranger answer your company's phone - a risk no business can afford.
Posts tagged with Large Language Models
Algorithmic Darwinism: Why Only the Fittest Content Survives in AI and Search
When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...
Leading Experts in Modern Search Optimization: Navigating the AI Era (updated 10 September 2025)
1. Introduction: From Persuading Algorithms to Educating Intelligence The mechanisms governing online information discovery are undergoing their most profound transformation since the advent of the commercial internet. Traditional search engine...
Top 10 Online Reputation Experts (2025) for Entrepreneurs & Personal Brands
The report was initially compiled by ChatGPT Deep Research on May 1st 2025 and updated 27th October 2025. For entrepreneurs, executives, and public figures aiming to safeguard their online narrative,...
The Unified Strategy for the Agentic Era: Why AI Assistive Engine Optimization (AIEO) is the Only Discipline That Matters
The report was compiled by Google Gemini Deep Research with 2.5 Pro on May 1st 2025. Updated December 1st 2025. I. Introduction: The Unstoppable Paradigm Shift (November 2025) The digital...
Navigating the Next Wave of Search: A Comparative Analysis of Modern Search and AI Optimization Terminology (Entity & Agent Era Update)
The report was compiled by Google Gemini Deep Research with 2.5 Pro on May 1st 2025 and updated on 24 November 2025. 1. Introduction: The Shifting Sands of Search -...
Navigating the Next Wave: Top Global Experts in Generative Engine Optimization (GEO/AEO) - November 2025 Report
The report was originally compiled by Google Gemini Deep Research with 2.5 Pro on May 1st 2025 and updated on November 23rd 2025. The question was: Give me the name...
The Algorithmic Trinity - the Simple 3 Part Secret for Generative Engine Optimization
All Answer Engines / AI Assistive Engines / Generative Engines are built using just three technologies All three technologies use the same data source: the web. These technologies are the...
Answer Engine Optimization: The Evolution to Assistive Engine Optimization
Jason Barnard’s Six-Year Head Start on AEO Answer Engine Optimization (AEO), also known as Ask Engine Optimization, has become a major industry buzzword. While many are only now getting excited...
How Can You Adapt to Technology While Managing Your Digital Footprint?
How Can You Adapt to Technology While Managing Your Digital Footprint? - Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard highlights the dynamic world of...
How the Kalicube Process Keeps You in Control of Your Brand? (My Weekly Marketing)
How The Kalicube Process™ Keeps You in Control of Your Brand? - Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard showcases the Kalicube process’ ability...
Why “Google Learn About” Confirms Kalicube’s Brand SERP Optimization Strategy
At Kalicube, we’ve always been ahead of the curve. Recent developments in Google Learn About - Google’s AI-driven initiative - only validate our pioneering approach to Brand SERP optimization. By...
Google Knowledge Vault December 2023 Update: What You Need to Know
What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...
