Left Rail of a Google SERP: What You Need To Know
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on…
Knowledge Panel Management
Knowledge Panel Management refers to the process of influencing and optimizing the contents of a Knowledge Panel that appears on the right-hand side of a desktop search results page when someone searches for your brand name. This panel is an essential tool for brand management and SEO, as it provides potential customers with a quick snapshot of accurate, up-to-date, and credible information about your brand.
Right Rail of a Google SERP: What You Need To Know
What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. …
Boost Your Credibility: How Merging Google Knowledge Panels Elevated Jason Hennessey’s Profile
What You Will Learn The Power of De-Duplicating a Knowledge Panel This Case Study starts with a simple problem – how to merge (or de-duplicate) multiple Knowledge Panels for a…
Google’s Multiple Knowledge Graphs (Knowledge Graph Verticals) – What You Need to Know
What are Google’s Knowledge Graph Verticals? Google has multiple Knowledge Graph Verticals. Many people think only of the Main Knowledge Graph (which at Kalicube we also call the Knowledge Vault)….
Google’s Knowledge Extraction Algorithm – What You Need to Know
What is Google’s Knowledge Extraction Algorithm? Google’s Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s…
Google’s Knowledge Vault Algorithm – What You Need to Know
What is Google’s Knowledge Vault Algorithm? Google’s Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). Kalicube has identified three Knowledge Algorithms of Google that…
Google’s Knowledge Panel Algorithm – What You Need to Know
What is Google’s Knowledge Panel Algorithm? Google’s Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. Kalicube has identified three Knowledge…
Google’s Knowledge Algorithms – What You Need to Know
What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias” in…
The Kalicube Process has Solved Digital Marketing
What is the Kalicube Process? The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem….
Entity Equivalents in SEO – What You Need to Know
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is…
8 Ways to Find the Google Knowledge Vault ID (KGID / KGMID) for any Entity
What Is a KGMID (Google Knowledge Vault ID)? It is a unique identifier for entities in Google’s Knowledge Vault. Every Knowledge Panel in Google SERPs (Search Engine Results Pages) contains…
What Kalicube Offers You Around Brand SERPs and Knowledge Panels – Introduction
Hi I’m Jason Barnard. I’m The Brand SERP Guy and in this video I’ll briefly present to you what we at Kalicube have to offer you around Brand SERPs and…