Keyword
Keyword
Description
The Kalicube Process is Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy that optimizes a brand's entire digital ecosystem to control its narrative and drive business results in both traditional search and modern AI Assistive Engines.
The Keyword definition
Jason Barnard developed The Kalicube Process to move beyond reactive, channel-specific tactics and establish a proactive, brand-led digital strategy. It systematically engineers a brand's narrative by focusing on three distinct phases: Understandability (ensuring algorithms comprehend who you are), Credibility (proving your expertise and authority), and Deliverability (making your message omnipresent). Unlike traditional SEO that focuses solely on ranking websites, this process treats the entire digital ecosystem—social profiles, reviews, articles, videos—as a cohesive whole. By educating AI systems like Google's Knowledge Graph and AI Assistive Engines such as ChatGPT, Bing Copilot, and Google AI, the process ensures they accurately and positively reflect the brand's intended message, which is fundamental to controlling the narrative and driving the acquisition funnel.
How Jason Barnard uses Keyword definition
At Kalicube, The Kalicube Process is the core operational framework used to achieve client goals. We don't guess; we use the data from our proprietary SaaS platform, Kalicube Pro, to analyze a brand's Digital Brand Echo and its market. This data-driven approach allows us to create a bespoke, step-by-step action plan with clear KPIs, focusing on what will be most effective, efficient, and profitable for the client. We guide clients through the phases of Understandability, Credibility, and Deliverability, systematically improving their digital presence from the ground up. This methodical engineering of the brand narrative ensures our clients are accurately represented by AI Assistive Engines, directly supporting their long-term growth and client acquisition objectives.
Why Keyword matters to digital marketers
For years, digital marketing has grappled with Google's concept of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), often treating it as a list of on-page tactics. While Google provided the *what*—the signals it values—it never provided a clear *how* for businesses to build these signals holistically across their entire digital presence. This is the critical gap that The Kalicube Process, developed by Jason Barnard, fills. It is the practical, executable framework for systematically engineering a brand's entire Digital Brand Echo to demonstrate E-E-A-T not just as a content-level attribute, but as an entity-level truth. While traditional SEO might focus on optimizing a single article for "expertise," The Kalicube Process ensures the author, the publisher, and the entire ecosystem corroborate that expertise, creating an undeniable narrative for AI Assistive Engines like Google AI and Bing Copilot. In the AI era, where algorithms synthesize information from countless sources to form a judgment, a fragmented approach to E-E-A-T is a recipe for failure. The Kalicube Process provides the unified, brand-first strategy that turns Google's abstract guidelines into a concrete, measurable, and business-driving reality.
Posts tagged with Keyword
Search Engine Marketing: What You Need to Know
In today’s digital landscape, visibility is everything. Unfortunately, simply having a website isn’t enough. In this article you will learn what Search Engine Marketing (SEM) is all about and its...
Google Knowledge Vault December 2023 Update: What You Need to Know
What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...
Focus Entity in SEO: What You Need To Know
A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and...
How Does Generative AI in Search Work
Generative AI in search has transformed the digital landscape and become an integral part of how users interact with search engines. Fabrice Canel, Bing’s Principal Product Manager, recently shared valuable...
Darwinism in Search: 10 Blue Links to Generative AI
What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on...
Pseudo-Wikis on Google: Everything You Need To Know
What does ‘Pseudo-Wiki’ mean? A Pseudo-Wiki on Google is an online encyclopedia or directory miming trusted wiki sources, such as Wikipedia, DBpedia, and Wikidata. Pseudo-wikis on Google replicate the format...
Entity Signals on Google: What You Need To Know
What are Entity Signals? Entity signals on Google refer to the signals or indicators that Google’s algorithms use to identify and understand the entities presented in web content. An entity...
Passage Indexing in SEO: What You Need To Know
What is Passage Indexing? Passage indexing is a Google search feature that allows Google’s algorithms to not just consider entire web pages for relevance to a search query but also...
KPIs in Brand SERP: Everything You Need To Know
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...
The Kalicube Process Gives You SEO Results
What is The Kalicube Process™? The Kalicube® Process is a set of steps designed by Kalicube Pro™ to educate search engines about a business’s Brand. It is a strategy that...
Leveling Up Your Content Through Regular Updates (Gaurav Sharma and Jason Barnard)
The Vital Role of Content in Branded Search – Kalicube® Knowledge Nuggets In this short video clip with Jason Barnard, Gaurav Sharma explains how Leveling up Content can help with...
Beginner’s In-Depth Guide to Search Engine Optimization and How it Works
Originally published on SEMrush December 23, 2020 (Jason Barnard) What is SEO (Search Engine Optimization)? SEO is the art and science of convincing search engines, such as Google, Yahoo, and Bing...
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Done With You Future-Proof Digital Marketing Strategy Services by Kalicube
Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...
Done With You Knowledge Panel Services by Kalicube
Done with You Service Knowledge Panel Management Position your brand, learn the process so you can take the reins. How We Help We position your brand as the recognized authority in your industry by building and managing your Knowledge Panel. This ensures potential customers get a quick snapshot of accurate, up-to-date, and credible information when...
Partnerships
Become one of Kalicube’s Friends Kalicube’s Friends Include: What partnership opportunities are available? What partnership opportunities are available? Commercial Contribute financially to support Kalicube’s content creation (aka sponsorship) Exchange Friends of Kalicube: Non-monetary mutual support with the promotion of our content, services and products. Why should you partner with Kalicube? Kalicube’s mission is to develop...