This phrase illustrates that Google functions like a curious but naive child. It learns from what it sees and forms opinions based on repetition, clarity, and corroboration.
Executive Summary: The Algorithmic Reputation Crisis and the Kalicube Mandate The advent of generative Artificial Intelligence (AI) platforms, most notably ChatGPT and Google’s integrated AI Overviews, represents the most significant…
Executive Summary The digital landscape is undergoing its most significant transformation since the advent of the search engine itself. The paradigm is shifting from a keyword-driven model of information retrieval…
Read this: Generative Engine Optimization (GEO) – also known as AI Search Optimization or Generative Search Optimization – isn’t a shiny add-on or a campaign toggle. GEO is the battlefield…
Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself…
Why is Google Like a Child? Google, much like a child, is constantly learning and evolving. It aims to understand the vast amount of information available on the internet. You…
How Does Google Choose You as the Most Credible Solution to Its Users? – Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses “Credibility” as…
The Digital Marketing Europe 2024 Conference recently wrapped up, enriching attendees with valuable insights and strategies to revolutionize their digital marketing efforts. Held on March 20-21, 2024, at the vibrant…
When you search for a name on Google, you might expect to see a concise box of information known as the Knowledge Panel pop up alongside the search results. This…
Positioning Yourself for Success – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Joyan Chan explains how Confident Visibility can help with Branded Search. Joyan gives valuable…
What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a…
What You Will Learn The Power of De-Duplicating a Knowledge Panel This Case Study starts with a simple problem – how to merge (or de-duplicate) multiple Knowledge Panels for a…
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person…
