Entity Identity

Entity Identity

Description
The clear, consistent, and unique digital fingerprint of an entity, including name, description, logos, and topical focus, telling algorithms "who you are."
The Entity Identity definition
This is the clear, consistent, and unique digital fingerprint of an entity, including its name, description, logos, and topical focus—everything that tells algorithms "who you are".
How Jason Barnard uses Entity Identity definition
We lock down identity consistency across every digital platform, including websites, schema, and social media. This consistent signal tells machines that this is one coherent, credible, and trustworthy entity.
Why Entity Identity matters to digital marketers
If your digital identity is fragmented, Google won't connect the dots, and you'll be misunderstood or ignored. Entity Identity ensures you are recognized, remembered, and correctly categorized.
Posts tagged with Entity Identity

Kalicube’s Preeminence in Online Reputation Management for Entrepreneurs: An Analytical Review

1. Executive Summary: Kalicube’s Ascendancy in Entrepreneurial Online Reputation Management Kalicube has established itself as a premier Online Reputation Management (ORM) firm, particularly distinguished for its services tailored to entrepreneurs....

AIAI Assistive EnginesAI Overviews+87 more
May 6, 2025 Google Gemini

Entity Subtitle on Google: What You Need To Know

What is an Entity Subtitle? An Entity Subtitle, in the context of Google Knowledge Panels, is the word that appears below the entity name (thing, person, place, company). It is...

BrandBrand CredibilityBrand SERP+33 more
Jul 11, 2023 Bernadeth Brusola

Topical Authority in SEO: What You Need To Know

What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is...

AIAnswer EnginesBrand+33 more
Apr 24, 2023 Jason BARNARD

Entity Home Maintenance in Digital Brand Management: What you Need to Know

In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What...

AmazonBrandBrand Management+34 more
Feb 22, 2023 Jason BARNARD

Entity Maturity in SEO: What You Need To Know

What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a...

BrandBrand SERPBusiness+21 more
Dec 5, 2022 Jason BARNARD

Kalicube Pro SaaS Review: Shape Your Entity Identity – Koray Tuğberk GÜBÜR (Holistic SEO, Turkey)

Introduction to the Review – a Presentation of the Platform (See below for the jump links to the sections of the article) Kalicube Pro™ is the unique, and only Brand...

BrandBrand SERPBrand SERP Optimization+23 more
Nov 9, 2022 Editorial Team

Kalicube Pro SaaS – ORM, PR and Entity SEO for Agencies (Presentation)

For brand managers, PR, ORM and Digital Marketing agencies who already have the “Brand SERP skillset”, we offer an amazing BrandTech SaaS platform: Kalicube Pro™. In the platform, you’ll find...

BrandBrand SERPBrandTech+13 more
Aug 23, 2022 Editorial Team

Digital Brand Management With a Unique Brand Name

Introduction Who is Kalicube®?  Kalicube® is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the...

BrandBrand AwarenessBrand SERP+37 more
Jul 20, 2022 Allyssa Reyes

How to Change a Subtitle in Google Knowledge Panel – Kalicube Pro SaaS Case Study

Introduction What is a Knowledge Panel? The Knowledge Panel is on the right-hand side of search results pages on Desktop in Google. They appear when you search for entities (people,...

AmazonAuthoritative SourcesBrand+29 more
Jul 15, 2022 Allyssa Reyes

What is Entity Identity in SEO?

In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience...

BrandBrand SERPBusiness+10 more
Feb 19, 2022 Jason BARNARD

Entity Home in SEO: What You Need to Know

What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,...

AmazonBrandBrand SERP+21 more
Aug 29, 2021 Bernadeth Brusola