E-A-T
E-A-T
Description
E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is one of many guidelines Google uses to determine whether the content is valuable to readers and whether it should rank well. It is the precursor to E.E.A.T.
Posts tagged with E-A-T
What is a Google Knowledge Panel and how to get one
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
HTML5 Semantic Tags: What They Are and How To Use Them
Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? Semantic HTML5 refers to the use of specific HTML tags that provide clear indications of the role...
Local Brand and Reputation Management (PubCon Local Professional Services Conference)
Your Brand SERP (the Google result for a search on your exact match brand name) is your new business card and has your reputation indelibly stamped all over it. In this talk, Jason will...
The 3 Pillars of SEO – Understandability Credibility Deliverability
The Three Pillars of SEO Jason Barnard created this new definition of the three pillars of SEO in 2019 when giving a talk in Melbourne, Australia. The pillars are based...
Brand Factor: What You Need to Know
What is Brand Factor? Brand Factor is a search engine ranking signal that considers a brand’s overall credibility and reputation when determining its position in search results. It goes beyond...
Featured Snippets and Structured Data (SMX London 2019)
Jason has a great podcast #SEOisAEO so you gotta just listen to it, regardless of this conference. Jason talked about how to refine and filter search snippets to show the final...
