Why Guessing Your Way Through Branding Hurts
Have you ever thrown spaghetti at the wall to see what sticks? It’s a phrase people use when they’re trying random tactics, hoping something works. Now imagine applying that to…
Branding is the process of creating a unique identity for a business, product, or service through a combination of elements like a name, logo, design, messaging, and overall experience. It shapes how the public perceives and emotionally connects with the entity, differentiating it from competitors. A strong brand reflects the values, personality, and mission of the business, building recognition, trust, and loyalty among customers.
Have you ever thrown spaghetti at the wall to see what sticks? It’s a phrase people use when they’re trying random tactics, hoping something works. Now imagine applying that to…
Do you control your brand, or do Google and AI? Every day Google and AI make life changing decisions about you before you enter the room. Your digital presence opens…
What’s More Important: Your Website or Your Brand Strategy? – Kalicube Knowledge Nuggets In this video, Jason Barnard, entrepreneur and CEO of Kalicube, sheds light on the misconception that a…
What is Google’s Interpretation of “Notability” Within N-E-E-A-T-T? – Kalicube Knowledge Nuggets In this short video, Jason Barnard, entrepreneur and CEO of Kalicube, explains Google’s unique take on “notability”. Unlike…