Updating a Personal Brand to Reflect a Career Pivot
Challenge Jonathan Cronstedt is a successful investor, advisor, and author. You may know him as JCron or the former president at Kajabi, a knowledge commerce platform. In 2021, Jonathan made…
Brand SERP Optimization
Brand SERP optimization is the practice of optimising a brand’s presence in search engine results pages. It is a way of improving a brand’s online presence and increasing visibility. It is also a way of increasing brand awareness and improving brand recall.
How to Turn Video Content Into Profit (Video Content and 6 Levers of Profitability)
Video content is a cornerstone of effective branding and marketing strategies because it conveys messages in a more relatable and engaging manner. Platforms like YouTube, TikTok, and Instagram mean video…
Revolutionizing Online Business Revenue Strategies (John Ainsworth and Jason Barnard)
How Does Online Credibility Influence Potential Collaborations? – Kalicube Knowledge Nuggets In this short video clip, John Ainsworth explains how Brand SERPs help with business revenues. Highlighting the cheeky problem…
The Impact of User Experience on Branded Searches
People now expect things in life, especially online experiences, to be handed over easily without much effort on their part. If something seems too complicated or confusing, they are prone…
Turn Negative Reviews into Positive Opportunities (David McBee and Jason Barnard)
How Do Reviews Impact Branded Search and Conversion? – Kalicube Knowledge Nuggets In this short video clip, David McBee explains how reviews help with Branded Search. David gives a great…
Understanding How Google Discover Links To Your Brand SERPs
How is Google Discover Linked to Brand SERPs Google Discover is linked to Brand SERPs in that it pushes content from Entities that are recognized as authoritative and that Google…
Why Does a Knowledge Panel Fail to Show Up When Searching for a Name on Google?
When you search for a name on Google, you might expect to see a concise box of information known as the Knowledge Panel pop up alongside the search results. This…
Brand SERP Tipping Point: What You Need To Know
What is the Brand SERP Tipping Point? The Brand SERP Tipping Point is the moment when Google’s presentation of an entity accurately represents the brand message when people google the…
The Results of Full Implementation of The Kalicube Process
Kalicube’s Business Challenge Kalicube is a premium digital marketing agency that practices what it preaches. Kalicube applies our proprietary strategy to our business to demonstrate the results we achieve using…
Early Image Selection Shapes Google’s Crawling and SERP Outcomes
Jason Barnard’s recent Google SERP for his name (“Jason Barnard”) shows a fascinating development in Search Engine Optimization and Digital Marketing. Jason’s AI-generated image climbed to a prominent position in…
How To Profitalize Your Business With Omnichannel Optimization (Jon Weberg and Jason Barnard)
Why is Branded Search Your Secret Weapon in a Crowded Market? – Kalicube Knowledge Nuggets In this short video clip, Jon Weberg explains how Branded Search helps with Omnichannel Optimization….
Building a Personal Brand Online With a Book (Scott Turman and Jason Barnard)
How to Build Authority and Improve Branded Search via Book Authorship – Kalicube Knowledge Nuggets In this short video clip, Scott Turman explains how writing a book helps with Branded…