The practice of searching for specific brand names rather than generic keywords, representing high-intent user behavior.
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...
What is The Kalicube Process™? The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....
Kalicube Pro™ Case Study: Backpacker Job Board Who is Backpacker Job Board Backpacker Job Board is an employment website for working holiday makers travelling in Australia. The platform is niche,...
How to Outrank Your Competitors through SEO Content Gap Analysis with Lidia Infante 4 January 2022 at 17 H CET (Paris) In this clip, Jason Barnard and Lidia Infante talk...
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...
Originally Published on SEMrush June 07, 2018 (Jason Barnard) Ignore (Brand) SERPs at your peril! Search queries in the SERPs for your brand name are vital touch-points for both people and...
Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees,...
Originally Published on SEMrush September 03, 2019 (Jason Barnard) Welcome to Weekly Wisdom. I am Jason Barnard, and I am going to talk to you about Google Ads for Brand...
In this article, you will learn the definition of a Brand SERP and get a basic understanding of how to create a compelling and optimised Brand SERP by The Brand...
Your Brand is what Google and AI say it is Don’t leave your most valuable asset in the hands of the machines. Learn More About The Kalicube Process™ >> What Happens When You Trust Us? Imagine what you can achieve in just two years with your optimised Brand SERP and Knowledge Panel. Why Business Leaders...
About Kalicube What we do Kalicube makes your online brand representation irresistible to potential customers. When potential customers google your name, you want the search results to convert lookers to bookers, right? Kalicube empowers companies and individuals to control how their brand appears across the digital landscape, attract the right customers, educate Google, and end...
Kalicube® Team Presents Fastlane Founders and Legacywith Jason Barnard Podcast Fastlane Founders and Legacywith Jason Barnard is a leading podcastfor entrepreneurs produced by Kalicube. About the Podcast Entrepreneurial insights from CEOs on fast success, enduring impact, and building long-lasting companies. “Fastlane Founders and Legacy” hosted by Jason Barnard, CEO of Kalicube, explores the delicate balance...