Brand Management

Brand Management

Definition

In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.

Posts
206 posts
Posts tagged with Brand Management

What Should You Consider When Assessing Your Personal Brand on Google?

Picture this: You search your name on Google, expecting to see a polished reflection of your hard-earned reputation. But what you find is a mishmash of old, irrelevant information and...

Brand ManagementDigital MarketingGoogle+5 more
Sep 12, 2024 Isabel Cabatingan

How Can You Positively Influence Google’s Perception of Your Brand?

If you ignore how search engines and AI platforms perceive your brand, you risk being misunderstood or misrepresented online. This can lead to missed opportunities, lower search rankings, and a...

Brand ManagementBrand SERP OptimizationDigital Marketing+4 more
Sep 2, 2024 Isabel Cabatingan

Where Should You Begin When Building Your Brand Online?

Most entrepreneurs rush into creating content, social media profiles, and online marketing strategies without a clear plan. This haphazard approach often leads to a diluted brand presence and missed opportunities....

Brand ManagementBrand SERPDigital Marketing+3 more
Sep 2, 2024 Isabel Cabatingan

Optimizing Your Digital Marketing Strategy with the Kalicube Process: Understandability Credibility Deliverability

Optimizing your digital marketing strategy requires more than an online presence; it demands a strategic approach that ensures your brand is understood by your audience and the algorithms, perceived as...

AI Assistive EnginesBrand ManagementBrand Search+12 more
Aug 28, 2024 Bernadeth Brusola

How Does the Kalicube Process Stay Ahead of Technological Advancements? 

As a digital marketing agency deeply invested in understanding the intricacies of search engine algorithms, we at Kalicube have witnessed firsthand the transformative power of AI. The emergence of tools...

Brand ManagementCredibilityDeliverability+7 more
Aug 9, 2024 Isabel Cabatingan

How Does Your Omnipresent Deliverability Bring More Conversions? 

Why do some businesses seem to be everywhere while others struggle to be seen?  Simply having an online presence is no longer enough. To truly capture your audience’s attention and...

Brand ManagementDeliverabilityDigital Marketing+1 more
Aug 7, 2024 Isabel Cabatingan

When Can Your Brand Withstand the Impact of Google Algorithm Changes

Google’s algorithms play a crucial role in how brands are perceived online. Understanding and adapting to these changes can make or break your brand’s online presence.  Jason Barnard, entrepreneur and...

Brand ManagementDigital MarketingGoogle+5 more
Aug 7, 2024 Bernadeth Brusola

Manage Your Reputation Online with Kalicube

Managing your reputation online with Kalicube means peace of mind that your brand is stable, rich, and impervious to algorithm changes because Google understands who you are, what you do,...

AI ModeBrand ManagementBrand SERP+9 more
Jul 9, 2024 Bernadeth Brusola

What is Deliverability in The Kalicube Process

Deliverability in The Kalicube Process is Phase Three of the process. Deliverability ensures that your brand’s message reaches the right audience effectively and efficiently. Achieving deliverability means creating a consistent...

Brand ManagementDeliverabilityDigital Marketing+5 more
Jul 3, 2024 Isabel Cabatingan

Kalicube at the #DMWF Global 2024

The Digital Marketing World Forum (DMWF) Global 2024 successfully concluded on June 26, 2024, at Olympia National in London. The event brought together over 2,500 senior marketing professionals from around...

Brand ManagementDigital MarketingDMWF+3 more
Jul 1, 2024 Editorial Team

What is Understandability in The Kalicube Process

Understandability in The Kalicube Process represents Phase One of the process. A KGMID listing in Google’s Knowledge Graph and Knowledge Panel for a brand is the foundation stone of any...

AI Assistive EnginesBrand ManagementBrand SERP+10 more
Jun 27, 2024 Isabel Cabatingan

What Is Credibility in The Kalicube Process

Credibility in The Kalicube Process represents Phase Two of the process. Credibility demonstrates how trustworthy, reliable, and authoritative your brand or entity is perceived by  your ideal customers, search engines...

AI Assistive EnginesBrand ManagementBrand SERP+10 more
Jun 27, 2024 Isabel Cabatingan