How Can I Change My Name Without Losing My Hard-Earned Credibility?
What happens to my online presence if I change my name? Your name is the foundation of your professional identity. If you’ve built a strong reputation, changing it might seem…
Brand Authority
The degree to which a brand is recognized, trusted, and reused by AI systems, engineered through entity consistency, corroboration, and semantic control.
Why Is AI Ignoring My Business And Recommending My Competitors Instead?
AI platforms like ChatGPT, Google’s AI Overviews, and Bing CoPilot are changing how people search for and trust brands. These AI-driven platforms analyze vast amounts of data to determine the…
How Can an FAQ Section Strengthen Your Brand Authority? (Grow Your Impact, Income & Influence)
How Can an FAQ Section Strengthen Your Brand Authority? – Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard shares the importance of using an FAQ…
Why “Google Learn About” Confirms Kalicube’s Brand SERP Optimization Strategy
At Kalicube, we’ve always been ahead of the curve. Recent developments in Google Learn About – Google’s AI-driven initiative – only validate our pioneering approach to Brand SERP optimization. By…
Knowledge Panels for Brand Authority
Establishing a prominent online presence requires more than a strong brand – it demands authority and trust. One of the most effective ways to achieve this is through Google Knowledge…
Google Knowledge Vault December 2023 Update: What You Need to Know
What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023…
Google Knowledge Graph: Definition, Algorithm Updates and How It Works
What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from…
Google Knowledge Graph Algorithm Updates and Volatility
What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google…
Active Mentions and Persistent Mentions: Everything You Need To Know
What are Active Mentions and Persistent Mentions? Active or persistent mentions are continuous and repeated references to a brand, person, or entity within various texts or contexts. These mentions can…
Improve Your Brand Authority with Newsworthy Content (Amanda Milligan and Jason Barnard)
Newsworthy Content and Dominating Your Branded Search Results – Kalicube® Knowledge Nuggets In this short video clip with Jason Barnard, Amanda Milligan explains how Newsworthy Content can help with branded…
How to Build a Future-Proof Digital Search Strategy
The future of online search and indeed digital marketing is unknown. In a few short years we have gone from search engines to answer engine and assistive engines. Today with…
Advanced techniques to be the Featured Snippet: Position 0 – A guide
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage….