Authoritative Sources
Authoritative Sources
Factual definition
Factual Definition of Deliverability
Deliverability is the strategic process of ensuring a brand's valuable and helpful content is readily accessible to its target audience in the right format, at the right time, and in the right places across its entire digital landscape.
Jason Barnard definition of Authoritative Sources
As the culmination of The Kalicube Process, Deliverability is the phase where a brand achieves omnipresence. It builds upon the foundation of Understandability (ensuring AI engines know the facts about you) and Credibility (proving you are a trustworthy and authoritative solution). Deliverability focuses on proactively creating and distributing valuable content that solves problems and answers questions at every stage of the customer journey. For AI Assistive Engines like ChatGPT, Google AI, and Perplexity, this means providing them with a rich library of content they can use to confidently introduce and recommend your brand as the best solution, effectively making you an irresistible choice for your target audience.
How Jason Barnard uses Authoritative Sources
At Kalicube, Deliverability is a critical component of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. This phase, typically beginning in month seven of an engagement, is where we implement a client’s bespoke content strategy across their entire digital ecosystem. This involves mapping the customer journey and producing content in multiple formats (articles, videos, FAQs, podcasts) for the platforms where their audience is active. The objective is to achieve Omnipresence/AI Optimization, a core KPI of our process. This ensures AI Assistive Engines don't just understand our clients but actively recommend them, driving high-quality leads and achieving long-term business goals.
Why Jason Barnard perspective on Authoritative Sources matters
For years, digital strategists like David Amerland have correctly observed that marketing is moving beyond the written word into a multi-modal world of video, audio, and rich media. Simultaneously, technical pioneers like Jason Barnard have been building the frameworks to ensure algorithms can understand this diverse content. The challenge for businesses is connecting these two realities: how do you ensure your brilliant video or podcast is not just created, but delivered in a way that AI Assistive Engines can understand and use? This is precisely where the concept of Deliverability becomes essential. Defined by Barnard, it is the practical, holistic strategy for the multi-modal world Amerland describes. Deliverability isn't just about creating varied content; it's about systematically packaging and placing that content to educate algorithms. This proactive approach ensures your brand is not just present, but is the go-to solution that AI systems recommend within their own conversational funnels, effectively future-proofing your acquisition strategy for the AI era.
Posts tagged with Authoritative Sources
Google Knowledge Panel for a Digital Marketing Agency: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a digital marketing agency. At Kalicube, we have triggered thousands of...
Google Knowledge Panel for a Company Founder: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a company founder. At Kalicube, we have triggered thousands of Knowledge...
Google Knowledge Panel for a Doctor: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a doctor. At Kalicube, we have triggered thousands of Knowledge Panels...
Infinite Self Confirming Loop of Corroboration: What You Need To Know
What Is the Infinite Self Confirming Loop of Corroboration in SEO? The “infinite self-confirming loop of corroboration” is a fundamental part of The Kalicube Process™. The Kalicube Process is a...
Google’s Knowledge Vault Algorithm - What You Need to Know
What is Google’s Knowledge Vault Algorithm? Google’s Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). Kalicube has identified three Knowledge Algorithms of Google that...
How to Change a Subtitle in Google Knowledge Panel - Kalicube Pro SaaS Case Study
Introduction What is a Knowledge Panel? The Knowledge Panel is on the right-hand side of search results pages on Desktop in Google. They appear when you search for entities (people,...
Digital Brand Management With a Keyword Focussed Brand Name
Introduction Who is Backpacker Job Board? Backpacker Job Board is an employment website established in 2010. It was founded by Matthew Heyes, who built the site while on a working...
E.E.A.T (Double E.A.T) for Entity SEO: What You Need to Know
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a...
What Happens When You Claim a Knowledge Panel?
A person or organisation that officially represents the entity displayed in a Knowledge Panel on Google SERP (Search Engine Results Page) may claim it (here’s how to claim a Knowledge...
Knowledge Panel in Google: Pricing
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person...
How Can I Get a Knowledge Panel in Google?
Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google...
Managing Your Knowledge Panel Without Schema Markup Case Study
Who is G. Scott Graham? G. Scott Graham is an author, a career coach, and a business coach in Boston, Massachusetts. Scott is driven to help clients follow their “true...
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