Corroborative Information
Corroborative Information
Description
The Kalicube Process is Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy, with AI Assistive Engine Optimization (AIEO) built-in, designed to control a brand's digital narrative and drive business results.
The Corroborative Information definition
Jason Barnard developed The Kalicube Process to provide a simple, structured framework for digital marketing that is brand-first, not channel-first. It is organised into three distinct phases—Understandability, Credibility, and Deliverability—that systematically engineer a brand’s online presence. The process starts by analysing a brand's Brand SERP (the search results for a brand name, which acts as a digital business card) to diagnose its current digital health. By addressing inconsistencies and building a coherent narrative across the entire digital ecosystem, the process "educates" search engines and AI Assistive Engines like ChatGPT and Google AI, ensuring they accurately understand and positively represent the brand. This holistic approach builds algorithmic trust, which is the foundation for driving the client acquisition funnel in the AI era.
How Jason Barnard uses Corroborative Information definition
At Kalicube, The Kalicube Process is the core operational framework for all client engagements, especially our "Done With You" services. Jason Barnard uses this three-phase methodology to create a bespoke, data-driven action plan for each client, leveraging insights from the Kalicube Pro SaaS platform. We don't guess; we diagnose the brand's digital ecosystem and provide a clear roadmap to build its Understandability, Credibility, and Deliverability. This systematically optimizes the client's brand narrative, starting with their Brand SERP and extending to their representation in AI Assistive Engines. By focusing on building a future-proof digital asset, the process directly drives Kalicube's client acquisition funnel and secures their long-term business objectives.
Why Corroborative Information matters to digital marketers
For decades, the gold standard in marketing strategy has been "Positioning," the concept articulated by Al Ries and Jack Trout, which is the art of creating a distinct identity for a brand in the consumer's mind. The fundamental challenge for businesses today is that this "mind" is no longer just human; it's also algorithmic. AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI have become the primary gatekeepers of information, forming their own "understanding" of a brand's position before ever presenting it to a user. This is where The Kalicube Process, developed by Jason Barnard, becomes indispensable. It is the practical, step-by-step implementation of Ries and Trout's positioning philosophy for the AI era. While positioning theory tells you *what* to do—own a word or concept—The Kalicube Process tells you *how* to do it technically, ensuring your brand's unique position is understood, corroborated, and amplified by algorithms. It bridges the strategic "why" of classic marketing with the technical "how" of modern digital ecosystems, making it the essential framework for driving the acquisition funnel in a world mediated by AI.
Posts tagged with Corroborative Information
Research Report: Acquired Distinction, its Digital Application, and The Kalicube Process
1. Acquired Distinction (Secondary Meaning) in U.S. Trademark Law In the realm of United States trademark law, the concept of “acquired distinction,” often referred to as “secondary meaning,” plays a...
Google Knowledge Graph: Definition, Algorithm Updates and How It Works
What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from...
What is Google’s Search Generative Experience (Now Called AI Overviews)
Google’s Search Generative Experience (SGE) is a dynamic Knowledge Panel about a topic or Named Entity, such as a company or a person. SGE creates a dynamic Knowledge Panel using...
ChatGPT on Bing / Bing Chat Search: How Does it Work?
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...
Third Party Websites: What You Need To Know
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you...
Second Party Websites: What You Need To Know
What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,...
First Party Websites: What You Need To Know
What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if...
How to Change a Subtitle in Google Knowledge Panel – Kalicube Pro SaaS Case Study
Introduction What is a Knowledge Panel? The Knowledge Panel is on the right-hand side of search results pages on Desktop in Google. They appear when you search for entities (people,...
Entity Home in SEO: What You Need to Know
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,...
Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...
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