In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Jason Barnard with Industry Leaders Sharing Latest Marketing Strategies Introduction SEO Estonia 2024, held from June 12th to June 14th at the Hilton Tallinn Park Conference Center, brought together industry…
Jason Barnard at Roam’s “The Office of Tomorrow” launch – live in London! Introduction On June 4th, 2024, London’s historic Wilton’s Music Hall set the stage for Roam’s launch of…
Challenge A well-known CEO in the United States discovered an unflattering article about him and his company on the first page of Google when people searched his name. The article…
You’re losing valuable brand power if your company name is the same as your personal name. Why? Your company and your personal brand are two distinct brands. This overlap makes…
Do you want more for leads, sales, or stages (speaking gigs, podcast guest opportunities, articles, and media exposure)? The search results for your name are a digital handshake that greets…
A powerful personal brand means you are visible, impressive, and credible. The benefits of a strong personal brand depend on your professional goals and include the benefits listed below. A…
A personal rebrand means changing your personal brand name. Kalicube makes it easy. A personal rebrand is appropriate in the situations listed below. Your name is your brand. It’s how…
The reasons to reposition your personal brand include discarding old perceptions of what you do and reflecting changes to your current status or offerings. A personal brand reposition is necessary…
Assistive engines are the future of search. Unlike traditional search engines that simply return results, assistive engines use artificial intelligence to understand user intent and provide more comprehensive answers. These…
ByLeanne Summers
Brand Management Success Stories, Kalicube Process Success Stories
Reading Time: 11 minutes Challenge Jonathan Cronstedt is a successful investor, advisor, and author. You may know him as JCron or the former president at Kajabi, a knowledge commerce platform. In 2021, Jonathan made…
As advertising platforms like Google and Facebook refine their algorithms and push for more automated solutions, marketers are compelled to adapt their strategies. Ad targeting expert, Josh Muskin, shared valuable…
The world’s leading SEO minds converged in Ho Chi Minh City, Vietnam, for the recent SEO Mastery Summit Saigon 2024. Among them was Jason Barnard, founder and CEO of Kalicube,…
