Brand Management

Great Articles About Brand Management from Kalicube and from Around the Web

In marketing, brand management begins with analysing how a brand is currently perceived in the marketplace, moves to planning how the brand should be perceived if it is to achieve its goals, and continues with ensuring that the brand is perceived as planned and secures its goals. Wikipedia

Recommended Articles About “Brand Management”

  1. Brand management in marketing: Wikipedia defines brand management in the context of marketing and target markets.
  2. Brand management and how it works: this article explains what brand management is, how it works in terms of customer engagement, competition in the markets, and the management of a company and some related examples.
  3. Brand management and social media: here is a comprehensive article discussing about  introduction to brand building through social media.
  4. How to manage your brand with Google: this article talks about the importance and principles of brand management, brand positioning,  and brand asset management.
  5. Brand Management with The Kalicube Process: learn about effective and proven Kalicube Process in the context of managing and optimising your Brand SERPs and Knowledge Panels.
Managing International Variations of Knowledge Panels

Managing International Variations of Knowledge Panels

Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE…