Brand Management
Brand Management
Definition
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Posts tagged with Brand Management
Can Someone Take Over My Google Knowledge Panel?
What happens if I lose control of my Knowledge Panel? Imagine searching for your name or business on Google and discovering that your Knowledge Panel is no longer yours. Someone...
Want Your Personal Brand to Stand Out in 2025? Make Sure It Wins in Search and AI
A traditional SWOT analysis might help define your personal brand on paper - but in 2025, if you’re not actively managing how Google and AI platforms like ChatGPT perceive and...
How Do I Stop Negative Search Results from Damaging My Reputation?
Are negative search results damaging my reputation? Absolutely. Seeing negative search results about yourself or your business on Google can feel like an attack on your credibility. Whether it’s bad...
How Can I Protect My Brand from Google’s Algorithm Changes?
Should I be afraid of Google Updates? Every time Google updates its algorithm, your brand’s visibility is on the line. One day, you dominate the search results. The next, your...
The Algorithmic Trinity – the Simple 3 Part Secret for Generative Engine Optimization
All Answer Engines / AI Assistants / Generative Engines are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic...
How Can I Make My Brand Stand Out Online and Attract More Customers?
Have you ever felt the frustration of always being second best? When someone wins, they take all the glory. Even third place feels a sense of accomplishment - but second...
Who Does Kalicube Help Build Their Personal Brand? (Traffic to Leads)
Who Does Kalicube Help Build Their Personal Brand? – Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard shares how entrepreneurs can improve their online presence,...
How Kalicube’s 50 Million Knowledge Panels Transform Personal Brand Management
Kalicube Hits 50 Million Knowledge Panels - What It Means for You Kalicube Pro has hit a groundbreaking milestone: 50 million Knowledge Panels backed by over 3 billion data points....
How Can I Make My Brand More Visible Online?
Are your competitors dominating online, capturing attention, and building trust while your brand struggles to stand out? If your personal brand is important to you, you must control how your...
Why “Google Learn About” Confirms Kalicube’s Brand SERP Optimization Strategy
At Kalicube, we’ve always been ahead of the curve. Recent developments in Google Learn About - Google’s AI-driven initiative - only validate our pioneering approach to Brand SERP optimization. By...
How to Get a Knowledge Panel When Thousands of People Have The Same Name: Scott Duffy and The Kalicube Process
Challenge Scott Duffy wanted people who searched his name to instantly see a compelling narrative demonstrating his position as an AI thought leader, business growth expert, and AI implementer for...
How Do You Become the Focal Point of AI-Audience Conversation?
Picture this: You’ve spent years building your brand’s credibility, refining your messaging, and perfecting your customer experience. But despite all your efforts, AI-driven systems like Google and ChatGPT are introducing...