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Brand SERPs: What You Need To Know

Brand SERPs: What You Need To Know

In this article, you will learn the definition of a Brand SERP and get a basic understanding of how to create a compelling and optimised Brand SERP by The Brand…

What is the Brand Factor?

What is the Brand Factor?

This term “Brand Factor” originates from the Searchmetrics article and Whitepaper “Rebooting Ranking Factors” back in 2016. The paper mentions the Brand Factor in passing, and uses this graphical representation…