The Future of Search: How Assistive Engines Work
Assistive engines are the future of search.
Unlike traditional search engines that simply return results, assistive engines use artificial intelligence to understand user intent and provide more comprehensive answers. These intelligent machines are having a profound impact on how we interact with technology, and they’re only going to become more smart in the years to come.
Just like Google, these engines are hungry for knowledge about who you are, the services you provide, and the audience you serve.
Your mission?
Educate these machines so that they can confidently introduce you into conversations with users seeking solutions. By doing so, when users turn to these machines for answers, they’ll be greeted with fantastic recommendations—with YOUR solution at the forefront.
Now let’s simplify that concept even further.
What are Assistive Engines?
Assistive engines like ChatGPT, Gemini, Copilot, and Perplexity are designed to have conversations and assist users in solving problems, rather than just providing search results. They use the same underlying data (the web) and technology as search engines, but engage in more interactive and contextual exchanges.
How Can You Get Assistive Engines to Represent You Accurately?
Assistive engines influence billions of micro-niche conversations daily across the globe—they have immense power in introducing you to the conversation and recommend you.
So if you want these assistive engines to understand you in depth with confidence so that they will introduce you to the conversation with their users, who are your audience and then recommend you as the best solution —-you NEED to work on your Entity Home.
What is an “Entity Home” and Why Do You Need One?
An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company, person, product, podcast, music group etc.). It is where the entity “lives” online.
It is a dedicated web page that represents yourself accurately on a platform you own. It’s where the machine can find information about you from you. And it needs to be on a website you own.
Jason Barnard, CEO and founder of Kalicube
This is the first step, and it’s the most important. The goal is to get Google to recognize a webpage that you control, as the ‘Entity Home’. Once you can do that, it becomes much easier to trigger a Knowledge Panel and to manage that Knowledge Panel. This is because it gives the algorithm a focal point for what John Mueller from Google calls ‘reconciliation’,
Once you have your Entity Home set up, assistive engines will crawl the web to confirm your information.
Once Google accepts the webpage you chose as the Entity Home, it becomes MUCH easier for these assistive engines to introduce you to the conversation as a credible solution. Simple.
What is the Importance of Educating Assistive Engines About Your Brand?
Educating assistive engines about your brand is crucial because it helps them accurately recommend you to users about your identity, your offerings, and the audience you cater to.
Your task is to feed it the right information so that when it converses with others, it can introduce you as the go-to solution for specific problems.
By educating these assistive engines, you can position yourself advantageously within their algorithms. This means they’ll be more likely to bring up your brand or solutions during interactions with users who are seeking answers.
How Will Embracing AI Assistive Engines Shape the Future of Search and Personal Branding?
Your personal brand is essentially what Google—or any other assistive engine—says it is because their influence reaches far beyond individual interactions; they shape perceptions en masse every day through billions of micro-niche conversations worldwide.
As AI assistive engines evolve into more sophisticated entities capable of engaging users through conversation rather than simple queries, establishing foundational knowledge now will ensure future credibility with these systems as they grow smarter.
If you wish them to introduce you confidently into conversations relevant to your audience—you must take charge now by providing clear-cut information through strategic digital footprints centered around your entity homes.
Therefore taking control means not leaving your digital reputation up to chance but rather meticulously crafting it so that when people look you up online (which happens more often than visiting websites directly), what they see aligns perfectly with how you wish to be perceived professionally—and ultimately influences whether or not they decide to engage further with your services.
What Is the Kalicube Process and How Does It Educate Assistive Engines?
Phase 1. Understandability
The initial month is dedicated to auditing and optimizing your digital presence.
We meticulously search for every online mention, pinpoint the key sources, and enhance your entire digital footprint for consistent brand representation. This optimization ensures that Google and other AI search engines can easily process the information about you.
Impressively, within just two months, this leads to recognition in the Knowledge Graph with a unique KGID (Knowledge Graph Identifier). Following this achievement, a Knowledge Panel on Google is typically established one month later.
Achieving a position in Google’s Knowledge Graph and securing a personal Knowledge Panel are primary indicators of success with our process at Kalicube. These milestones confirm that you are “understandable” by AI search engines which now have a reliable grasp of who you are, what you offer, and your target audience.
Phase 2. Credibility
In the second phase of this process, the focus shifts to amplifying informational signals within a new digital footprint, reinforcing an individual’s repositioning as an authoritative figure in their field. Over six to twelve months, efforts are concentrated on establishing credibility throughout the digital ecosystem.
Using data from Kalicube Pro, a prioritized digital strategy is crafted to ensure that time spent online aligns with where Google and the target audience expect to find a credible person within their niche. This data-driven plan allows for maximizing returns on time invested.
Assistive AI engines like Google SGE, CoPilot, Gemini, ChatGPT, and Perplexity engage in conversations with users. The challenge lies in achieving sufficient credibility so that these AI search and assistive engines recognize and include an individual in relevant discussions. Securing a Knowledge Panel becomes crucial as it signifies recognition by generative AI.
Phase 3. Deliverability / Omni-presence
The third phase of the Kalicube Process, known as Deliverability or Omni-presence, is crucial for content creators who aim to establish themselves as leading authorities in their field. This stage involves creating content that not only highlights solutions to user problems but also ensures a robust presence across all relevant platforms where the target audience might seek information.
By completing these three phases, individuals can gain control over their personal brand and achieve self-determination in AI search and assistive engines and reward you with the “perfect click.”
The ultimate aim of these machines is to get their users to what they call “The Perfect Click”, which occurs when a highly qualified lead clicks on your website after they have recommended you as the ideal solution.
Read JCron’s Case Study to discover how Kalicube assisted Jonathan Cronstedt in guiding the algorithms (Copilot, ChatGPT, Google Gemini, Perplexity) to represent him precisely and positively as he desires.
Can the Kalicube Process Help You?
Yes!
In just one year, the three phases of the Kalicube Process allow people who value their personal brand to master it, control it, and become THE authoritative reference for their niche audience… and achieve self-determination in AI search and assistive engines and anything that comes in the future.
When the AI engines understand that you are an authoritative, credible, and influential individual in your niche, The Kalicube Process ensures that they introduce you to the conversations they are having with their users and recommend you over and above your peers.
AI engines like SGE, CoPilot, Gemini, ChatGPT, and Perplexity are having billions of niche conversations with their users on every conceivable topic. They are the most critical and trusted influencers on every topic imaginable and a one-stop shop for influencer marketing.
Do you want to be the personal brand the AI engines introduce to your ideal customers? Get in touch.
