SEO – Glossary and FAQ

Learn the SEO terms that matter for Entity-Based Search, AI-driven visibility, and digital brand authority. This glossary and FAQ series defines foundational and advanced concepts through Kalicube’s lens - covering Brand SERPs, Generative Engine Optimization, Brand-Trigger Phrases™, and more. Each entry is crafted to support The Kalicube Process™ and clarify the terminology shaping modern SEO for both humans and AI Assistive Engines.

An Introduction to Machine Learning in SEO/AEO

Published on Oncrawl May 31, 2018 (Jason Barnard) What is Machine Learning? The following quotes really sum it up. More fluid“Machine learning is something new under the sun: a technology...

4 Best Customer Review Websites for SEO

Originally Published on SEMrush November 23, 2020 (Jason Barnard) In this post, I will go over extensive and independent research to evaluate which is the strongest customer review websites for SEO. As a note,...

Organization Schema Markup: Step-by-Step Guide for Companies

Originally Published on SEMrush December 11, 2020 (Jason Barnard) If you have read the great introduction on Schema Markup from Luke Harsel, then you know that Schema Structured Markup is vital for...

HTML5 Semantic Tags: What They Are and How To Use Them

Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? Semantic HTML5 refers to the use of specific HTML tags that provide clear indications of the role...

Semantic HTML5 for Content Writers - The Essential Guide

Originally Published on SEMrush November 01, 2017 (Jason Barnard) Google and Bing love semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5...

Advanced techniques to be the Featured Snippet: Position 0 - A guide

Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage....

Featured image for "The Future of SEO: Understanding, Credibility, & Deliverability" article

The Future of SEO: Understandability Credibility Deliverability

Originally Published on SEMrush December 03, 2020 (Jason Barnard) When someone searches on Google (or Bing), they express a problem they are seeking to solve or a question they need...

Understanding and Credibility: A Simple Approach to AEO

Originally Published on SEMrush March 22, 2018 (Jason Barnard) In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine Optimisation (AEO). They are two words that I use...

Weekly Wisdom with Jason Barnard: The Five P’s of Ongoing Content

Originally Published on SEMrush July 30, 2019 (Jason Barnard) Modified Transcript Hi, I am Jason Barnard. Welcome to Weekly Wisdom on SEMrush. Today I am going to talk to you...

How To create a Google-Friendly FAQ section

Originally Published on SEMrush October 29, 2019 (Jason Barnard) Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat...

How To Submit a URL or Website to Search Engines like Google, Bing or Yahoo (A step-by-step guide)

Originally Published on SEMrush June 10, 2020 (Jason Barnard) If you have just launched a new website, on a brand new domain, you are not going to see it ranking on...

How Bingbot Works: Discovering, Crawling, Extracting & Indexing

Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a...