SEO – Glossary and FAQ

Learn the SEO terms that matter for Entity-Based Search, AI-driven visibility, and digital brand authority. This glossary and FAQ series defines foundational and advanced concepts through Kalicube’s lens - covering Brand SERPs, Generative Engine Optimization, Brand-Trigger Phrases™, and more. Each entry is crafted to support The Kalicube Process™ and clarify the terminology shaping modern SEO for both humans and AI Assistive Engines.

Entity Corroboration Spring Clean: What You Need To Know

What is Entity Corroboration “Spring Clean”? Entity Corroboration occurs when search engine algorithms process the information about a specific entity and verify and confirm the information with several trusted, authoritative...

Passage Indexing in SEO: What You Need To Know

What is Passage Indexing? Passage indexing is a Google search feature that allows Google’s algorithms to not just consider entire web pages for relevance to a search query but also...

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Active Mentions and Persistent Mentions: Everything You Need To Know

What are Active Mentions and Persistent Mentions? Active or persistent mentions are continuous and repeated references to a brand, person, or entity within various texts or contexts. These mentions can...

Dominant KGMID in Google: What You Need To Know

Every Google Knowledge Panel has a KGMID (Google Knowledge Graph ID) identifier. It is a unique identifier for every entity in Google’s Knowledge Graph. A Google Knowledge Panel is the...

Google Chrome SERP Sidebar: What You Need to Know

What is Google Chrome SERP Sidebar? The Google Chrome SERP (Search Engine Results Page) Sidebar is the section that appears on the right side of the SERP on a desktop...

Target KGMID: What You Need To Know

What is a Target KGMID, and what does it stand for? A Target KGMID is the Knowledge Graph Machine Identifier a brand focuses on in its search engine optimization (SEO)...

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Context of Credibility in SEO: What You Need To Know

What does Credibility mean? Credibility is how trustworthy, reliable, and authoritative a source or content is. In the context of Google and search engine optimization (SEO), credibility is how believable...

The Kalicube Process Gives You SEO Results

What is The Kalicube Process™? The Kalicube® Process is a set of steps designed by Kalicube Pro™ to educate search engines about a business’s Brand. It is a strategy that...

Entitization in SEO: What You Need to Know

What is Entitization in SEO? Entitization in SEO means Google’s Algorithms explicitly understand and recognize an entity as important. When Google recognizes your entity, it lists the entity in its...

Knowledge Sources in Entity SEO: What you need to Know

What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In...

Entity Subtitle on Google: What You Need To Know

What is an Entity Subtitle? An Entity Subtitle, in the context of Google Knowledge Panels, is the word that appears below the entity name (thing, person, place, company). It is...

Reinforcement Data for Machine Learning on Google: What You Need To Know

In this article you’ll learn more about the concept of Reinforcement Data, its importance for machine learning and its applications for online presence optimization and search engine results. What is...