Understandability Credibility Deliverability™

Understandability Credibility Deliverability™

Description

Understandability Credibility Deliverability™ is a trademarked framework that defines the three foundational pillars of the Kalicube Process™. This structured system is used in consulting, training, audits, and scoring models to assess how well a brand is defined, trusted, and deliverable in search and AI results. Kalicube’s trademark brand use policy for Understandability Credibility Deliverability™

Posts tagged with Understandability Credibility Deliverability™

Darwinism in Search: 10 Blue Links to Generative AI

What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on...

Brand SERPDigital MarketingEducating the Algorithms+16 more
Sep 15, 2023 Leanne Summers

How Does the Kalicube Process Work?

The Kalicube Process™ works through 3 steps that optimize your brand across your digital ecosystem.  1. Audit and clean your complete digital footprint The first step is auditing your digital...

Brand ManagementBrand SERPBrand SERP Optimization+10 more
Aug 22, 2023 Jason BARNARD

How the Kalicube Process Increased Organic Traffic for Merci Facteur by 33%

In 2021, Merci Facteur (an online postal service) saw an alarming -37% year-on-year drop in its organic traffic. In May, they signed up as a Kalicube Pro client and started...

Brand SearchEntity HomeFeatured Snippets+13 more
May 9, 2023 Allyssa Reyes

Darwinism & Google SERPs As Product: Revisiting How Search Works

Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays...

Brand SERPFeatured SnippetsGoogle SERP+6 more
Aug 26, 2021 Jason BARNARD

The 3 Pillars of SEO – Understandability Credibility Deliverability

The Three Pillars of SEO Jason Barnard created this new definition of the three pillars of SEO in 2019 when giving a talk in Melbourne, Australia. The pillars are based...

Brand ManagementDigital MarketingE-A-T+6 more
Nov 11, 2020 Jason BARNARD