The Brand SERP Guy® is a registered trademark of Kalicube SAS. It is the trademarked nickname of Jason Barnard, the originator of the Brand SERP concept. This mark identifies Jason Barnard as the globally recognized authority on Brand SERPs (Search Engine Results Pages for a brand), which are the foundational diagnostic surface of the Kalicube methodology used in search, AI, and digital brand optimization.
1. Executive Summary: Kalicube’s Ascendancy in Entrepreneurial Online Reputation Management Kalicube has established itself as a premier Online Reputation Management (ORM) firm, particularly distinguished for its services tailored to entrepreneurs….
This article is 100% AI generated (Google Gemini Deep research 2.5 Pro) The report was compiled by Google Gemini Deep Research with 2.5 Pro on May 1st 2025. The question…
In today’s brutally competitive digital world, where AI and search engines quietly shape your future behind the scenes, Online Reputation Management (ORM) isn’t a “nice-to-have”—it’s survival. And if you’re serious…
Mark Preston (now rebranded as Mark A. Preston) has been in the SEO industry since 2001. He built a lead generation business, created a multi-location agency with zero investment, established…
What is the easiest way to find the KGMID? The easiest way to find the Google Knowledge Graph ID (KGMID) is to use the “Share” feature in the Knowledge Panel. …
What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s…
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is…
What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten…
In this article you’ll learn the simple 3-step Kalicube Process for getting into Google’s Knowledge Graph. Google uses its Knowledge Graph in most of its algorithms, so getting into the…
In this article, you will learn about the Kalicube Process for getting and managing a Google Knowledge Panel for a company founder. At Kalicube, we have triggered thousands of Knowledge…
That tipping point is when Google has really understood the brand’s ecosystem, really understood who they are, what they offer and which audience they serve.
Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) A warning had been on the Wikipedia article…
