The #10 Rules of Image SEO for Image Carousels
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and…
SERP Feature
SERP features are unique results on Google’s search engine results pages (SERPs) outside of traditional organic listings, including elements like Rich Snippets, review stars, featured snippets, the People Also Ask component, and knowledge panels.
SERP features are designed to provide more relevant and useful information to users to enhance their search experience.
Google Knowledge Panel for an Actor: How to Get, Manage and Optimise?
In this article, you will learn about the Kalicube Process for getting and managing a Google Knowledge Panel for an actor. At Kalicube, we have triggered thousands of Knowledge Panels…
Google Knowledge Panel for a Musician: How to Get, Manage and Optimise?
In this article, you will learn about the Kalicube Process for getting and managing a Google Knowledge Panel for a musician. At Kalicube, we have triggered thousands of Knowledge Panels…
Three Simple Steps to Create a Google Knowledge Panel
How do I Create a Google Knowledge Panel? You can create a Google Knowledge Panel using the 3-step Kalicube Process to getting a Knowledge Panel in Google. Data from the…
Comparison of SEO and SERP
In this article, you will learn the differences between SEO (Search Engine Optimisation) and SERP (Search Engine Results Page). What Is the Difference Between SEO and SERP? SEO is an…
Google’s Concept of Rich Sitelinks in Brand SERP
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results…
Brand Digital Ecosystem Definition
Plus: How does your brand’s digital ecosystem tie into Brand SERP? What is a brand digital ecosystem? Your brand’s digital ecosystem is everything that exists online about you and around…
Knowledge Panels: Can you Build Them? Or Can They Only be Claimed?
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this clip with Yaag Ganesh on The ABM Conversations, Jason explains that it is possible to create a knowledge…
The Biggest ‘Crime’ That Most Brands Commit
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this video with Yaag Ganesh on The ABM Conversations, Jason explains how People Also Ask (PAA) is an indicator…
Advanced techniques to be the Featured Snippet: Position 0 – A guide
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage….
10 Rich SERP Elements you can leverage to make your Brand SERP sexy
Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone — clients, partners, distributors, suppliers, employees, investors,…
What is a Featured Snippet?
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries…