Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021
In this video with Yaag Ganesh on The ABM Conversations, Jason explains how People Also Ask (PAA) is an indicator of how well Google understands your brand.
00:00 PAA are both distractions and opportunities
00:31 Incredibly insightful for your brand
00:44 Google understands your brand
01:13 Start answering questions about your brand