Schema Markup

Schema Markup

Description
Schema Markup is a type of structured data added to web pages in a standardized format (usually JSON-LD) that helps search engines and AI systems understand the content and context of the page—enhancing visibility through features like Rich Elements in search results.
Posts tagged with Schema Markup

How to Establish Credibility as a New Entrepreneur

Building credibility as a new entrepreneur is one of the most crucial steps toward long-term success. Establishing trust and authority with your audience, peers, and even search engines like Google...

AIAI Assistive EnginesAssistive Engines+38 more
Sep 11, 2024 Isabel Cabatingan

Where Should You Begin When Building Your Brand Online?

Most entrepreneurs rush into creating content, social media profiles, and online marketing strategies without a clear plan. This haphazard approach often leads to a diluted brand presence and missed opportunities....

AIBrandBrand Management+31 more
Sep 2, 2024 Isabel Cabatingan

Optimizing Your Digital Marketing Strategy with the Kalicube Process: Understandability Credibility Deliverability

Optimizing your digital marketing strategy requires more than an online presence; it demands a strategic approach that ensures your brand is understood by your audience and the algorithms, perceived as...

AIAI Assistive EnginesAssistive Engines+46 more
Aug 28, 2024 Bernadeth Brusola

Why Do You Need to Fully Educate Google?

Why is Google Like a Child? Google, much like a child, is constantly learning and evolving. It aims to understand the vast amount of information available on the internet. You...

AIAuthoritative SourcesBrand+23 more
Aug 5, 2024 Isabel Cabatingan

What is Understandability in The Kalicube Process

Understandability in The Kalicube Process™ represents Phase One of the process. A KGMID listing in Google’s Knowledge Graph and Knowledge Panel for a brand is the foundation stone of any...

AIAI Assistive EnginesAI Overviews+43 more
Jun 27, 2024 Isabel Cabatingan

What is the Perfect Click?

The “perfect click” is the moment a user clicks on the answer or solution the searcher was looking for. The perfect click ends the search session because the user is...

AIBrandBrand Credibility+28 more
Mar 25, 2024 Bernadeth Brusola

The Impact of User Experience on Branded Searches

People now expect things in life, especially online experiences, to be handed over easily without much effort on their part. If something seems too complicated or confusing, they are prone...

AIBrandBrand Management+22 more
Mar 15, 2024 Bernadeth Brusola

What is a Local Business Knowledge Panel in SEO?

A Local Business Knowledge Panel is a feature that provides key information about your local business directly in Google’s search results.  Google generates a Local Business Knowledge Panel and includes...

AIBrandBrand SERP+28 more
Mar 1, 2024 Isabel Cabatingan

Focus Entity in SEO: What You Need To Know

A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and...

AIBrandBrand SERP+30 more
Jan 1, 2024 Bernadeth Brusola

Google Knowledge Graph: Definition, Algorithm Updates and How It Works

What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from...

AIAmazonArtificial Intelligence+58 more
Dec 29, 2023 Jean Marie Laurente

Early Image Selection Shapes Google’s Crawling and SERP Outcomes

Jason Barnard’s recent Google SERP for his name (“Jason Barnard”) shows a fascinating development in Search Engine Optimization and Digital Marketing. Jason’s AI-generated image climbed to a prominent position in...

AIBrand SERPBrand SERP Optimization+21 more
Dec 22, 2023 Jean Marie Laurente

Personal Rebranding and Name Change (Including Google Knowledge Panel) – “Olga Zarr”

Challenge Olga Zarr is a successful SEO consultant and writer on SEO strategy. Olga approached Kalicube to help her change her name and ensure the name change and personal rebranding...

AIAI SearchBrand+35 more
Oct 5, 2023 Jean Marie Laurente