Entity Description in SEO: What You Need to Know
Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what…
Online Reputation Management
Online reputation management is the process of monitoring and influencing how your business is perceived on the internet, with the aim of neutralizing negative sentiments and promoting positive ones.
Third Party Websites: What You Need To Know
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you…
The Kalicube Process has Solved Digital Marketing
What is the Kalicube Process? The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem….
Digital Brand Management With a Keyword Focussed Brand Name
Introduction Who is Backpacker Job Board? Backpacker Job Board is an employment website established in 2010. It was founded by Matthew Heyes, who built the site while on a working…
BrandTech: What You Need To Know
What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers…
Does Brand Name Search Volume Affect SEO? Case Study from Rise at Seven
How to Outrank Your Competitors through SEO Content Gap Analysis with Lidia Infante 4 January 2022 at 17 H CET (Paris) In this clip, Jason Barnard and Lidia Infante talk…
Best Social Platforms for a Successful Digital Marketing Strategy
What are the Best Social Platforms for a Successful Digital Marketing Strategy? Which social platforms rank best on branded queries gives an amazing insight into which platforms are most powerful…
The Secret to Staying Calm and Confident during Livestreams and Webinars with Ian Anderson Gray
Brand SERPS and How to Boost Them October 26, 2021 Ian Anderson Gray is the founder of Confident Live Marketing Academy and host of the Confident Live Marketing Podcast. In…
The Importance of Protecting Your Trademark in Google Ads
Why is Protecting Your Trademark Important for Google? If you don’t protect your trademark in Google Ads, your competitors will be able to use your trademark in their ad copy…
The #10 Rules of Image SEO for Image Carousels
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and…
Definition of Leapfrogging in SEO
What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another…
Google’s Solution for Ambiguous Names According to Jason Barnard
Jason Barnard – “The Brand SERP Guy” August 19, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In…