Originally published on SEMrush December 23, 2020 (Jason Barnard) What is SEO (Search Engine Optimization)? SEO is the art and science of convincing search engines, such as Google, Yahoo, and Bing...
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...
In this article you will learn what an Entity Executive Summary is, why it is important in Entity SEO and how to write a hugely powerful āat-a-glance 40 word summaryā...
That tipping point is when Google has really understood the brand's ecosystem, really understood who they are, what they offer and which audience they serve.
In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of...
What You Will Learn In this article, youāll learn how to write a description of an entity (person, company, podcast, music group, productā¦) that will help with Entity Optimisation, a...
Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what...
What You Will Learn The Power of De-Duplicating a Knowledge Panel This Case Study starts with a simple problem – how to merge (or de-duplicate) multiple Knowledge Panels for a...
What Is a KGMID (Google Knowledge Vault ID)? It is a unique identifier for entities in Google’s Knowledge Vault. Every Knowledge Panel in Google SERPs (Search Engine Results Pages) contains...
Introduction Who is Backpacker Job Board? Backpacker Job Board is an employment website established in 2010. It was founded by Matthew Heyes, who built the site while on a working...
What Is Content Engineering and How to Apply It Explained by Mike King 30 November 2021 at 17 H CET (Paris) Mike King is the founder and managing director of...
Practical Rendering SEO Explained October 7, 2021 Martin Splitt is a certified Developer Advocate with the Google Search Relations team in Zurich, Switzerland. In this video interview with Jason Barnard,...