Answer boxes appearing at the top of the SERP, pulled directly from website content and often used by voice assistants and AI-powered answers.
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on...
Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have...
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is...
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
In this article, you will learn more about Knowledge Cards (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Knowledge Cards in SEO? Simple Definition...
In this article, you will learn more about Featured Snippets, their importance for SEO and how they contribute to Brand SERP Optimisation. What are Featured Snippets in SEO? Simple Definition...
Learn How to Properly Use and Apply Semantic SEO with Koray Tuğberk Gübür 16 November 2021 at 17 H CET (Paris) Koray Gübür is a holistic SEO expert with over...
Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays...
Marketing News Canada Darian Kovacs Podcast with Jason Barnard 16 March 2021 In this clip with Darian Kovacs on Marketing News Canada, Jason discusses about the insights he got about...
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage....
Originally Published on SEMrush December 03, 2020 (Jason Barnard) When someone searches on Google (or Bing), they express a problem they are seeking to solve or a question they need...
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