Answer boxes appearing at the top of the SERP, pulled directly from website content and often used by voice assistants and AI-powered answers.
Jason Barnard’s Six-Year Head Start on AEO Answer Engine Optimization (AEO), also known as Ask Engine Optimization, has become a major industry buzzword. While many are only now getting excited…
Picture this: You’ve spent years building your brand’s credibility, refining your messaging, and perfecting your customer experience. But despite all your efforts, AI-driven systems like Google and ChatGPT are introducing…
Do Bing Chat and Traditional Bing Search Use the Same Algorithms? Bing Chat and traditional Bing search use different algorithms. Both systems use a huge content index, and the technology…
What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on…
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and…
What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In…
What is the easiest way to find the KGMID? The easiest way to find the Google Knowledge Graph ID (KGMID) is to use the “Share” feature in the Knowledge Panel. …
In 2021, Merci Facteur (an online postal service) saw an alarming -37% year-on-year drop in its organic traffic. In May, they signed up as a Kalicube Pro client and started…
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the…
What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten…
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP…
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work…
