Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself...
All Answer Engines / AI Assistants / Generative Engines are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic...
What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from...
What are Entity Signals? Entity signals on Google refer to the signals or indicators that Google’s algorithms use to identify and understand the entities presented in web content. An entity...
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...
In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on...
What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias” in...
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is...
Introduction Who is Kalicube®? Kalicube® is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the...
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is...
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a...